Struggling to turn scattered Pinterest boards into a wedding that actually makes sense? In this Flower Files episode, experience designer Julie Comfort shares how to go from vague vibes to a lived-in, immersive guest experience—one that’s not just beautiful but personal and unforgettable.

The 2026 wedding season is blooming with bold, thoughtful trends—from sculptural floral textures to sustainable design practices and deeply personal celebrations. In this episode of The Flower Files, we’re diving into what’s new, what’s staying, and how today’s couples are rethinking tradition.

When you're staring down a stack of seed catalogs or scrolling endlessly through dreamy garden...

This episode of The Flower Files is your permission slip to stop guessing and start growing with clarity. Whether you want more blooms, less stress, or a garden that finally feels like you, it starts with setting intentional garden goals. Here’s how.

This season isn’t about grand resolutions—it’s about choosing smaller shifts that lead to bigger growth. In this episode, we reflect on what worked, what we’re letting go of, and how we’re making space for more intention, creativity, and connection on the farm.

As the year comes to a close, this flower farming podcast reflects on growth, challenges, and lessons learned at Wildly Native Flower Farm—one petal, one season at a time.

A curated wedding vendor event in Delaware became a powerful reminder of what makes the industry thrive: connection, creativity, and community. From edible floral garnishes and hand-calligraphed name tags to real conversations between florists and planners, the Wed Society Unveiling redefined what a networking night can be. This behind-the-scenes look captures the beauty of intentional gatherings that prioritize craft over clout—and collaboration over competition.

In this episode of The Flower Files, host Liza Getz chats with saffron expert Khalil Khatri about the art and science behind growing, harvesting, and using the world’s most luxurious spice. Whether you’re curious about saffron’s medicinal uses or want to try growing it yourself, this conversation will leave you inspired—and informed.

Liza chats with The Budget Besties about creating a simple, stress-free budgeting system for florists and creative entrepreneurs. Learn how to build money habits that support your business and your life — without spreadsheets, shame, or financial overwhelm.

In this episode of The Flower Files, we share everything you need to know to make lush, natural holiday wreaths that are full of texture, fragrance, and festive cheer. Whether you’re a first-time DIYer or seasoned wreath maker, these tips from Wildly Native Flower Farm will help you create something truly beautiful this season.

Scaling a flower farm or creative business can feel like trying to bloom in a drought — too many ideas, too few resources, and the constant fear of burnout. In this episode of The Flower Files, we sit down with Ashish Gupta, a seasoned entrepreneur and founder of Scale Up Exec, to unpack what sustainable growth really looks like.
From identifying your strengths and letting go of what’s draining you, to testing new product ideas and preparing for potential acquisitions, this conversation gave us a roadmap we wish we had years ago. Whether you’re dreaming of your first hire, launching a new product like our Petal Pantry, or just trying to keep the chaos in check, this episode is packed with actionable advice and heartfelt encouragement.
If you’re ready to grow your business without losing your love for it, this one’s for you.

In a digital-first world, the wedding industry is rediscovering the magic of print. In this episode, we chat with Wed Society Delaware about their stunning Book of Weddings, the value of local vendor collaboration, and why print just might be your secret wedding planning superpower.

In Episode 86 of The Flower Files, we explore elderberries, honeybees, and the farm-to-bottle journey of creating truly potent elderberry syrup. Liza chats with elderberry farmer Russell Carter about sustainable farming, the health benefits of elderberries, and what sets fresh syrup apart from the rest.

Funeral flowers carry more than beauty—they carry meaning. In this heartfelt episode, we share real stories from the floral shop, discuss cultural and historical traditions, and offer ideas for creating deeply personal memorial arrangements.

From spa showers to wedding arches, eucalyptus does it all. In Episode 84 of The Flower Files, we share why it’s one of our favorite plants—exploring its rich history, how to grow it, and the best varieties for floral design and everyday enjoyment.

Are you ready to move beyond bouquets and grow your floral business into something larger? In this episode of The Flower Files, we sit down with e‑commerce strategist Neil Twa to explore how flower farmers and florists can scale from local markets to national reach—via platforms like Amazon. You’ll learn how to treat your brand as more than just a product, test smart launches, and connect your farm‑stand roots with an online storefront. It’s not about abandoning your local presence—it’s about planting new seeds for growth.

We believe that sometimes, the life you’re looking for is closer than you think—maybe even hiding in a handful of blooms. In this episode, we talk about how growing flowers with our kids led to deeper connection, new income streams, and a thriving flower farm we never saw coming. It all starts with one small step.

In this episode of The Flower Files, wellness advocate Lindsay Crick opens up about the cost of chasing passion without boundaries. From pop-up fitness classes to running three studios, Lindsay’s journey offers a deeply honest look at burnout in entrepreneurship and the power of choosing yourself.

In this inspiring episode of The Flower Files, Liza Goetz explores the powerful connection between farming seasons and menstrual cycles. With guest Alex from The Agenda, they discuss how aligning work with your body’s natural rhythm can help you thrive—on the farm, in business, and in life.

When flowers become medicine, the garden becomes more than just a hobby—it becomes healing. In this vulnerable episode of The Flower Files, Lizzie Frey shares how gardening taught her to slow down, let go, find joy in small moments, and reconnect with herself and others. It’s a beautiful reminder that, sometimes, all we need is one bloom to feel whole again.

Florists: Getting ghosted after a consult? You’re not alone—and it’s not your fault. In this brutally honest episode, learn why some clients walk and how rejection can be a gift that makes space for dream bookings.

Asking for reviews can feel weird — but it shouldn’t. In this episode of The Flower Files, Liza Goetz breaks down how customer feedback builds trust, boosts visibility, and reminds florists why their work matters. Discover easy, heartfelt ways to ask for reviews and use them to grow your business with grace.

In Episode 75 of The Flower Files, we chat with Westerlay Orchids president Tuan Overgaag about building one of the largest orchid operations in the U.S. From his family’s Dutch greenhouse beginnings to producing over 4 million orchids a year in California, Tuan shares how sustainability, core values, and smart scaling fuel the business. Whether you’re growing a single Phalaenopsis on your windowsill or dreaming of a commercial greenhouse, this episode offers inspiration — and practical advice — for making your floral dreams a reality.

We’re professional growers — and yes, we’ve still killed our fair share of houseplants. In Episode 74 of The Flower Files, we share hilarious plant fails, the chaos of mixing plants and pets, and our go-to tips for keeping your leafy friends alive. Whether you’re a total beginner or a recovering plant killer, we’ve got ideas for easy plants to start with and advice to help you grow your confidence (and your collection).