There is nothing quite like making your first sale! Whether it is your first flower bouquet,...
Podcast
Episode 114: Toxic vs. Tail-Safe: A Veterinarian Explains Garden and Bouquet Risks
In Episode 114 of The Flower Files, Liza Goetz visits Dr. Maddie Schofield of Chestertown Animal Hospital for a conversation every flower-loving pet owner should hear. From toxic lilies and curious cats to dogs eating green tomatoes, compost, mulch, and mystery plants in the yard, this episode is all about enjoying spring while keeping our animals safe.
Episode 113: Edible Florals – What to Buy and Plant Now For a Great Harvest!
Edible flowers can be beautiful, functional, and profitable, but only when they’re grown with a plan. In this post, we’re breaking down how to choose the right edible florals, match them to your end product, harvest them correctly, and avoid common mistakes that lead to waste.
Episode 112: Ellen Frost on Local and Sustainable Flowers
In this episode of The Flower Files, we sit down with Ellen Frost, founder of Local Color Flowers, to talk about how local flowers move from farms to florists. We explore floral hubs, wholesale markets, flower education, seasonality, and what the future of the American-grown flower movement could look like.
Episode 111: Spring Clean-Up Of Your Garden: What To Trim And What To Keep
Spring garden clean-up can do more harm than good when it’s done too early. Here’s what to trim, what to leave in place, and how to support pollinators, soil health, and stronger plant growth this season.
Episode 110: Market Booth Magic: How We Stop Shoppers in Their Tracks
A beautiful product is not always enough to make shoppers stop. In this episode of The Flower Files, we talk about what really makes a farmers market booth stand out—from layout and signage to body language, product flow, and customer experience.
Episode 109: Farmers Market Politics: Things You Never Thought of and How to Survive
Selling at a farmers market is about more than showing up with beautiful flowers. From booth placement and pricing pressure to copycats and market dynamics, success often comes down to strategy, professionalism, and understanding how the market really works.
Episode 108: How to Create a Brand for your Business
In Episode 108 of The Flower Files, we sit down with branding and marketing expert Christine Blasdale to talk about what it really takes to create a brand for your business. From niche strategy and storytelling to websites, video, and social media, this conversation breaks branding down into practical steps small business owners can use right away.
Episode 107: What Soil Tests Actually Tell You
A soil test is more than a sheet of numbers! It is a decision-making tool that helps us understand what our soil can support, what needs attention, and how to make smarter choices for healthier flowers, better stem quality, and stronger yields.
Episode 106: Soil Myths That Are Costing You Blooms
In Episode 106 of The Flower Files, we dig into the soil myths that may be quietly costing you blooms, money, and confidence. From nitrogen-heavy fertilizer to compost overload and drainage issues, this episode breaks down what is really happening below the surface and how to grow with more intention.
Episode 105: From Seed Bed to Sales Floor: The Journey of a Flower
Want to turn your flower garden into a reliable income stream? In this episode of The Flower Files, we walk through the entire system—from planning your seed beds and building a sales mix to harvesting, bouquet recipes, and beginner-friendly sales channels. If you’ve ever grown beautiful flowers but struggled to actually sell them, this guide is for you.
Episode 104: From Ring To Plan: How To Start Planning Your Wedding
Newly engaged and wondering where to begin? In this episode of The Flower Files, we break down how to start planning your wedding — from choosing your vibe to hiring vendors and avoiding decision fatigue.
Episode 103: All About Composting – What If Our Best Flowers Start With What We Throw Away?
From aerated static piles to pathogen reduction temperatures, we explore how commercial composting works and why compost is one of the most powerful tools for building healthy soil.
Episode 102: What Does It Mean to Amend Your Soil?
Soil amendments aren’t magic fixes — they’re support tools for healthy garden soil. In this episode, we explain organic matter, minerals, nutrient amendments, and compost so you can stop guessing and start growing with confidence.
Episode 101: I’m Engaged! Questions to Ask Your Florist
Wedding flowers affect your timeline, stress level, and entire guest experience — but they’re one of the least understood vendor categories. Here are 11 essential questions to ask your wedding florist before signing anything!
Episode 100: What It’s Like To Do 100 Podcast Episodes
In this special 100th episode of The Flower Files, Liza Goetz and the team take you behind the scenes of their podcasting journey. From unexpected fan-favorite topics to learning how to grow a brand beyond the mic, this episode is packed with honest insights, future plans, and a lot of laughter. Dive into what it really takes to podcast from a flower farm.
Episode 99: Starting Late, Starting Small, or Starting Over In the Garden Is All Okay
Let’s get real and talk about the beauty (and the power) of starting late, starting small, or starting over. No matter where you are in your gardening journey, you are not behind! You’re simply beginning where you are, and that’s enough.
Episode 98: How to Make my Wedding More Me – Turning Your Ideas Into Reality
Struggling to turn scattered Pinterest boards into a wedding that actually makes sense? In this Flower Files episode, experience designer Julie Comfort shares how to go from vague vibes to a lived-in, immersive guest experience—one that’s not just beautiful but personal and unforgettable.
Episode 97: Wedding Trends for 2026– What are we seeing?
The 2026 wedding season is blooming with bold, thoughtful trends—from sculptural floral textures to sustainable design practices and deeply personal celebrations. In this episode of The Flower Files, we’re diving into what’s new, what’s staying, and how today’s couples are rethinking tradition.
Episode 96: Seasonal Cut Flower Varieties: What to Grow, When, Why (and What to Skip)
When you're staring down a stack of seed catalogs or scrolling endlessly through dreamy garden...
Episode 95: How do I Set Goals for my Garden
This episode of The Flower Files is your permission slip to stop guessing and start growing with clarity. Whether you want more blooms, less stress, or a garden that finally feels like you, it starts with setting intentional garden goals. Here’s how.
Episode 94: How to Make Changes as a Flower Farm
This season isn’t about grand resolutions—it’s about choosing smaller shifts that lead to bigger growth. In this episode, we reflect on what worked, what we’re letting go of, and how we’re making space for more intention, creativity, and connection on the farm.
Episode 93: Our Year In Bloom – Spotify does it, why shouldn’t we?
As the year comes to a close, this flower farming podcast reflects on growth, challenges, and lessons learned at Wildly Native Flower Farm—one petal, one season at a time.
Episode 92: Wed Society Unveiling Night: What it was like to be there for the first one!
A curated wedding vendor event in Delaware became a powerful reminder of what makes the industry thrive: connection, creativity, and community. From edible floral garnishes and hand-calligraphed name tags to real conversations between florists and planners, the Wed Society Unveiling redefined what a networking night can be. This behind-the-scenes look captures the beauty of intentional gatherings that prioritize craft over clout—and collaboration over competition.
Episode 91: Inside the World’s Most Precious Spice: Growing, Harvesting, and Using Saffron
In this episode of The Flower Files, host Liza Getz chats with saffron expert Khalil Khatri about the art and science behind growing, harvesting, and using the world’s most luxurious spice. Whether you’re curious about saffron’s medicinal uses or want to try growing it yourself, this conversation will leave you inspired—and informed.