The podcast for
flower enthusiasts
who are ready to learn.
Join our team of flower lovers while they take you along their journey as flower farmer florists pursuing business, family, strategy, mother nature, wedding installs, and everything inbetween including fieldwork, floral design, all the way to the day of event execution.
The Flower Files Podcast is a weekly show that talks about all things flowers including the reality of flower farming, using locally grown flowers in wedding design, and other flower use with an environmentally focused perspective. It includes a variety of guests who are flower lovers, users, sniffers, and enthusiasts that will talk on a range of topics... depending on where the season takes us!
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Join Liza and the Wildly Native Flower Farm Team as we get real on The Flower Files as we share laughs and explore the behind-the-scenes reality of being flower farmers.
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Recently on The Flower Files
We're currently in Season 3 of The Flower Files! Need to binge listen? You can also view by Season below.
Episode 133: The Biggest Flower Growing Secret: Spring Starts in the Fall
Most people start thinking about flowers when the weather warms up. But if you want a garden full of blooms in April and May, spring is too late to start. In Episode 133 I walk through the hardy annuals, bulbs, and perennials that belong in the ground this fall, the ones that absolutely should not go in yet, and the mistakes I have made along the way.
Episode 132: Before You Buy a Floral Cooler, Watch This
I was new, I was excited, and I finally had flowers people wanted to buy. So I cleaned out the spare refrigerator in the garage, harvested my iris, and came back a few hours later to find every single stem frozen solid. I cried. Episode 132 is the conversation I wish I could have had before that happened.
Episode 131: Beneath Our Feet, Why Soil Conservation Matters
I have said publicly that cover crops do not really work on our farm. Our turnover is too fast and I like leaving seed heads standing for the birds. This year I am doing it anyway. In Episode 131 I sat down with Jenny from our soil conservation district to work out which cover crop to use, how to kill it without spraying, and whether the whole plan is sound.
Episode 130: So I Want to Sell Edible Flowers, How Do I Get Started?
I had an idea. Dry flower petals, turn them into salts and sugars and a garden confetti, and sell them. Simple, right? I had no idea what I was stepping into. In Episode 130 I sat down with Martin from the Maryland Department of Agriculture to talk about value-added agriculture, and I told him the truth about the two separate times my team sat down and asked whether we should keep going.
Episode 129: The Business Of Big Flowers An Honest Conversation With Sarah Campbell
Sarah Campbell of Intrigue Designs has built a career most florists dream about: large-scale installations, a Netflix competition, workshops and retreats around the world. But what struck me most in this conversation was how openly she talked about the parts nobody posts. Burnout. Pricing that nobody can quite figure out. Teaching an assistant to cut chicken wire on camera. This one is worth your time.
Episode 128: The 20% of Flower Farming That Makes 80% of Your Profit
Roughly 80% of your results come from 20% of your effort. It is not an exact mathematical rule, it is a mindset for figuring out what actually moves the needle. In Episode 128, I’m walking through how this changed the way I look at our farm: which flowers are truly workhorses, which customers drive the revenue, and how much time I have spent on things that felt productive but were not.
Trending Episodes
What Are the Hardest Flowers to Grow?
Not all flowers are easy to grow! In this episode of The Flower Files, we discuss the most challenging flowers to cultivate, from finicky germination to high-maintenance care. Whether you’re a beginner or a seasoned grower, learn which blooms require extra attention and why some flowers might not be worth the effort.
Soil Secrets: How to Build Healthy Soil Beds
Soil is the foundation of every beautiful flower garden. Whether you’re a backyard gardener or running a flower farm, understanding your soil type and how to improve it is essential for vibrant blooms. In this episode of The Flower Files, we explore different soil types, the importance of soil health, and practical ways to amend and enhance your growing conditions.
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Weed Control for Flower Farms: 8 Proven Methods We Use at Wildly Native Flower Farm
Every flower farmer fights weeds. The secret isn’t creating a weed-free farm, it’s creating systems that keep weeds manageable. Here’s a look at the weed control methods we use at Wildly Native Flower Farm, what works, what doesn’t, and the lessons we’ve learned along the way.
How to Start Growing Cut Flowers, Even If You’re Starting Small
Want to start growing cut flowers but not sure where to begin? This beginner-friendly guide walks through what cut flowers are, how to choose your first varieties, where to plant them, and what to know about sunlight, spacing, soil, harvesting, and starting small.
Top Mistakes New Cut Flower Growers Make
Growing cut flowers takes more than planting pretty blooms. From spacing and succession planting to harvesting, greens, sales planning, and finding your grower community, these common mistakes can make or break your season. Here’s what new cut flower growers should know before they plant.
Planting Cut Flowers: What You Need to Know
Planting cut flowers is different from planting a traditional garden bed. From tighter spacing and full sun to soil prep, watering, and early support, a little planning can lead to stronger stems, healthier plants, and more flowers to harvest all season long.
When and How to Start Cut Flowers From Seed
Starting cut flowers from seed is one of the most rewarding parts of growing. In this guide, we walk through how to choose a seed-starting space, water seedlings, select trays, understand germination needs, direct seed flowers, and harden off plants before transplanting.
How to Harvest Cut Flowers Correctly
If you want longer-lasting blooms and healthier, more productive plants, proper harvesting matters more than most growers realize. This post breaks down common flower harvesting mistakes and explains how to cut for better vase life, stronger regrowth, and less stress during harvest season.
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Whether you're planting your very first seeds, designing arrangements from your backyard, or dreaming about building something bigger, you'll find people growing right alongside you.