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The podcast for
flower enthusiasts
who are ready to learn.
Join our team of flower lovers while they take you along their journey as flower farmer florists pursuing business, family, strategy, mother nature, wedding installs, and everything inbetween including fieldwork, floral design, all the way to the day of event execution.
The Flower Files Podcast is a weekly show that talks about all things flowers including the reality of flower farming, using locally grown flowers in wedding design, and other flower use with an environmentally focused perspective. It includes a variety of guests who are flower lovers, users, sniffers, and enthusiasts that will talk on a range of topics... depending on where the season takes us!
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Recently on The Flower Files
We're currently in Season 3 of The Flower Files! Need to binge listen? You can also view by Season below.
Episode 121: What I Wish Someone Had Taught Me Before I Started Flower Farming
Building a successful flower farming business takes more than growing beautiful flowers. In this behind-the-scenes episode, we share the lessons we’ve learned about pricing, scaling, profitability, and why we’re creating practical courses to help aspiring flower farmers avoid the mistakes we made.
Episode 120: Beyond Honey Bees: The Pollinators Your Garden Really Needs
When most people think of pollinators, they picture honey bees. But some of the most important pollinators in our gardens are native bees, hoverflies, beetles, moths, bats, and even birds. In this episode of The Flower Files, we explore why pollinator conservation is about much more than flowers—and how creating habitat may be the single most important thing we can do to support biodiversity.
Episode 119: How to Help My Garden Have Less Weeds
Weeds are often viewed as the enemy of a beautiful flower farm, but they can reveal valuable information about soil health, growing conditions, and management practices. In this episode of The Flower Files, we walk through our fields to discuss the weeds we encounter, the suppression techniques we rely on, and the lessons we’ve learned through years of trial and error.
Protecting Your Skin While Living Life Outdoors: A Conversation with Dermatology PA Christina Da Leon
If your work or hobbies keep you outside, your skin is working overtime. In this episode of The Flower Files, we sit down with dermatology physician assistant Christina Da Leon to discuss skin cancer prevention, sunscreen myths, skincare trends, scalp health, and simple ways to protect your skin without sacrificing time outdoors. Whether you’re a gardener, farmer, florist, or simply someone who loves sunshine, this conversation is packed with practical advice that can help you care for your body’s largest organ.
Episode 117: Starting a Business With a Tax Pro
In Episode 117 of The Flower Files, Liza Goetz talks with Shannon Everhart of The Tax Chick about the financial side of growing a creative business. From tax write-offs and receipt tracking to cash flow, flower pricing, owner pay, and scaling wisely, this episode helps flower farmers, florists, and small business owners understand the numbers behind a profitable business.
Episode 116: Real Talk With An Accountant About How To Navigate Start-Up Of A Business
Listen as Liza sits down with Shannon Everhart, enrolled agent and small business financial guide, to talk about the foundational money pieces every business owner needs to understand. From choosing a business name and reporting income to keeping receipts, separating business funds, understanding LLCs and S corps, and charging what we’re worth, this episode is full of practical advice for anyone starting or growing a small business.
Trending Episodes
How to Stand Out: Cut Flowers at Market
Farmer’s markets can be bustling, beautiful—and brutally competitive. If you’ve ever wondered how to make your flower booth the one people can’t walk past without stopping, you’re in the right place. Liza and Renee of Wildly Native Flower Farm share their real-life insights on what it takes to not only show up, but stand out.
Soil Secrets: How to Build Healthy Soil Beds
Soil is the foundation of every beautiful flower garden. Whether you’re a backyard gardener or running a flower farm, understanding your soil type and how to improve it is essential for vibrant blooms. In this episode of The Flower Files, we explore different soil types, the importance of soil health, and practical ways to amend and enhance your growing conditions.

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Wedding Floral Supply Chain Logistics From Farm to Venue
Fresh wedding flowers look effortless once they are placed on the ceremony arch, but behind every beautiful bloom is a massive logistical puzzle. Take a deep dive behind the scenes into the exact wedding floral supply chain logistics required to get delicate flowers safely from our farm to your venue.
Weed Control for Flower Farms: 8 Proven Methods We Use at Wildly Native Flower Farm
Every flower farmer fights weeds. The secret isn’t creating a weed-free farm, it’s creating systems that keep weeds manageable. Here’s a look at the weed control methods we use at Wildly Native Flower Farm, what works, what doesn’t, and the lessons we’ve learned along the way.
How to Start Growing Cut Flowers, Even If You’re Starting Small
Want to start growing cut flowers but not sure where to begin? This beginner-friendly guide walks through what cut flowers are, how to choose your first varieties, where to plant them, and what to know about sunlight, spacing, soil, harvesting, and starting small.
Top Mistakes New Cut Flower Growers Make
Growing cut flowers takes more than planting pretty blooms. From spacing and succession planting to harvesting, greens, sales planning, and finding your grower community, these common mistakes can make or break your season. Here’s what new cut flower growers should know before they plant.
Planting Cut Flowers: What You Need to Know
Planting cut flowers is different from planting a traditional garden bed. From tighter spacing and full sun to soil prep, watering, and early support, a little planning can lead to stronger stems, healthier plants, and more flowers to harvest all season long.
When and How to Start Cut Flowers From Seed
Starting cut flowers from seed is one of the most rewarding parts of growing. In this guide, we walk through how to choose a seed-starting space, water seedlings, select trays, understand germination needs, direct seed flowers, and harden off plants before transplanting.













