The podcast for
flower enthusiasts
who are ready to learn.
Join our team of flower lovers while they take you along their journey as flower farmer florists pursuing business, family, strategy, mother nature, wedding installs, and everything inbetween including fieldwork, floral design, all the way to the day of event execution.
The Flower Files Podcast is a weekly show that talks about all things flowers including the reality of flower farming, using locally grown flowers in wedding design, and other flower use with an environmentally focused perspective. It includes a variety of guests who are flower lovers, users, sniffers, and enthusiasts that will talk on a range of topics… depending on where the season takes us!
Listen to it now!
Join Liza and the Wildly Native Flower Farm Team as we get real on The Flower Files as we share laughs and explore the behind-the-scenes reality of being flower farmers.
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Recently on the Podcast
Episode 105: From Seed Bed to Sales Floor: The Journey of a Flower
Want to turn your flower garden into a reliable income stream? In this episode of The Flower Files, we walk through the entire system—from planning your seed beds and building a sales mix to harvesting, bouquet recipes, and beginner-friendly sales channels. If you’…
Episode 104: From Ring To Plan: How To Start Planning Your Wedding
Newly engaged and wondering where to begin? In this episode of The Flower Files, we break down how to start planning your wedding — from choosing your vibe to hiring vendors and avoiding decision fatigue.
Episode 103: All About Composting – What If Our Best Flowers Start With What We Throw Away?
From aerated static piles to pathogen reduction temperatures, we explore how commercial composting works and why compost is one of the most powerful tools for building healthy soil.
Episode 102: What Does It Mean to Amend Your Soil?
Soil amendments aren’t magic fixes — they’re support tools for healthy garden soil. In this episode, we explain organic matter, minerals, nutrient amendments, and compost so you can stop guessing and start growing with confidence.
Episode 101: I’m Engaged! Questions to Ask Your Florist
Wedding flowers affect your timeline, stress level, and entire guest experience — but they’re one of the least understood vendor categories. Here are 11 essential questions to ask your wedding florist before signing anything!
Episode 100: What It’s Like To Do 100 Podcast Episodes
In this special 100th episode of The Flower Files, Liza Goetz and the team take you behind the scenes of their podcasting journey. From unexpected fan-favorite topics to learning how to grow a brand beyond the mic, this episode is packed with honest insights, future pla…
Trending Episodes
How to Stand Out: Cut Flowers at Market
Farmer’s markets can be bustling, beautiful—and brutally competitive. If you’ve ever wondered how to make your flower booth the one people can’t walk past without stopping, you’re in the right place. Liza and Renee of Wildly Native Flower Farm share their real-life insights on what it takes to not only show up, but stand out.
Soil Secrets: How to Build Healthy Soil Beds
Soil is the foundation of every beautiful flower garden. Whether you’re a backyard gardener or running a flower farm, understanding your soil type and how to improve it is essential for vibrant blooms. In this episode of The Flower Files, we explore different soil types, the importance of soil health, and practical ways to amend and enhance your growing conditions.
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Garden Soil vs Potting Mix: Which Should I Use?
I’ll never forget, as a kid I had gotten a free packet of coleus seeds and was so excited to grow them! I went outside and filled up a four inch pot with soil from the garden, planted the seeds,…
It’s Soil, Not Dirt!
It’s the foundation of every garden, yet the part we overlook the most: it’s beneath our feet every day, easy to ignore, but impossible to replace. People build entire careers studying it, and spend…
How Do I Know Which Flowers To Grow?
Are you trying to choose which flowers to grow? We’ll be honest – it’s probably one of the hardest decisions to make because there are so many amazing blooms to choose from! If you are…
So You Want to Grow Cut Flowers
No matter why you want to grow cut flowers, there is always an awesome reason to add a little color to your garden! You might be wondering what we mean when we say “cut flowers” – aren’t any flowers…
How to Make a Christmas Wreath in 7 Easy Steps
So you’ve seen all of the beautiful and unique holiday wreaths around your neighborhood, local shops, and Pinterest, and thought to yourself, “I can make that”. Good news! You totally can!! We’re…
Bright Summer Wedding with LEGO Flowers!
We’ve had a lot of creative ideas from our couples over the years, but this is the only wedding we’ve done (so far!) that mixes our farm grown blooms with LEGO flowers!! Meet the LEGO Couple Brett +…
Summer Love at the Chesapeake Bay Maritime Museum
What’s better than a Chesapeake Bay Maritime Museum wedding in late summer? Not much, to be honest… Emily + Jonathan’s wedding day was kinda perfect! Planned by Sara Reynolds Events, the entire day…
Wedding Flowers at Brittland Estates
Looking for a gorgeous venue for up to 400 guests with sweeping hills overlooking the Chester River, a large historic manor house for you and 40+ of your closest friends, a pool, and multiple…
Annie & Al: A Unique Colorful Wedding
Annie and Al’s unique colorful wedding put our skills to the test but we love a challenge! Their springtime wedding at Kent Island Resort was filled with personality. Annie told us, “I need help…
They’re Dried, Not Dead!
Are you ever bummed that your favorite florals are only in season for a short time each year? Us too, we totally get it (even though it feels like we have a new favorite each week). …