Hosts of the Flower Files Podcast together: Amber, Lizzy & Liza

The podcast for
flower enthusiasts
who are ready to learn.

Join our team of flower lovers while they take you along their journey as flower farmer florists pursuing business, family, strategy, mother nature, wedding installs, and everything inbetween including fieldwork, floral design, all the way to the day of event execution.

The Flower Files Podcast is a weekly show that talks about all things flowers including the reality of flower farming, using locally grown flowers in wedding design, and other flower use with an environmentally focused perspective. It includes a variety of guests who are flower lovers, users, sniffers, and enthusiasts that will talk on a range of topics… depending on where the season takes us!

Listen to it now!

Join Liza and the Wildly Native Flower Farm Team as we get real on The Flower Files as we share laughs and explore the behind-the-scenes reality of being flower farmers.

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Recently on the Podcast

Episode 69: Beyond Beauty: The Delicious Secret Life of Flowers

Episode 69: Beyond Beauty: The Delicious Secret Life of Flowers

Edible flowers aren’t just pretty — they’re powerful. From garnishing cocktails to topping wedding cakes, culinary blooms offer color, flavor, and endless creativity. In this episode of The Flower Files, Liza Goetz shares expert tips for growing edible florals and turning them into profit (and pleasure).

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Episode 66: Wet Your Plants: A Florist’s Comedy of Irrigation Errors

Episode 66: Wet Your Plants: A Florist’s Comedy of Irrigation Errors

Irrigation may not be glamorous, but it’s the backbone of every successful garden or flower farm. In this episode of The Flower Files, Liza breaks down the real-world challenges of watering everything from backyard beds to full production fields—and shares flower garden irrigation tips that actually work. From choosing the right hose or drip tape to setting up smart watering schedules and avoiding mildew and root rot, this guide will help you water with confidence. Whether you’re hand-watering seedlings or managing zones with timers and drip systems, learn how to keep your flowers healthy, your workflow efficient, and your plants—well—wet (in the good way).

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Episode 65: Hot Plants, Cool Tips: A Florist’s Guide to Summer Gardening

Episode 65: Hot Plants, Cool Tips: A Florist’s Guide to Summer Gardening

If your summer garden looks a little crispy, don’t worry—you’re not alone. In this episode of The Flower Files, we’re diving into practical, florist-approved summer gardening tips to help your blooms survive and thrive. From watering best practices and mulch dos and don’ts to managing heat-loving pests and choosing the right flowers for hot weather, this guide is packed with real-life fixes to keep your flowers healthy and vibrant. Whether you’re a backyard gardener or professional grower, these insights will help you beat the summer stress and enjoy lush, colorful blooms all season long.

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Trending Episodes

How to Stand Out: Cut Flowers at Market

Farmer’s markets can be bustling, beautiful—and brutally competitive. If you’ve ever wondered how to make your flower booth the one people can’t walk past without stopping, you’re in the right place. Liza and Renee of Wildly Native Flower Farm share their real-life insights on what it takes to not only show up, but stand out.

Soil Secrets: How to Build Healthy Soil Beds

Soil is the foundation of every beautiful flower garden. Whether you’re a backyard gardener or running a flower farm, understanding your soil type and how to improve it is essential for vibrant blooms. In this episode of The Flower Files, we explore different soil types, the importance of soil health, and practical ways to amend and enhance your growing conditions.

Hosts of the Flower Files Podcast together: Amber, Lizzy & Liza

Got a story worth blooming?

We’re looking for passionate voices–designers, dreamers, and doers–ready to talk about the trends, challenges, and triumps shaping the floral industry today.

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Flower Farmer Florist: Which are You?

Think you know the difference between a flower farmer and a florist? You might be surprised! Whether you’re drawn to the soil or the stems, there’s more to these roles than meets the eye. Curious where you fit in the floral world?

Three Tips to Becoming a Flower Farmer

Three Tips to Becoming a Flower Farmer

Growing flowers for a living sounds like a dream, but what does it really take? From soil to sales, success in flower farming requires more than just a love for blooms. Want to get started the right way? Discover three must-know tips here!