Hosts of the Flower Files Podcast together: Amber, Lizzy & Liza

The podcast for
flower enthusiasts
who are ready to learn.

Join our team of flower lovers while they take you along their journey as flower farmer florists pursuing business, family, strategy, mother nature, wedding installs, and everything inbetween including fieldwork, floral design, all the way to the day of event execution.

The Flower Files Podcast is a weekly show that talks about all things flowers including the reality of flower farming, using locally grown flowers in wedding design, and other flower use with an environmentally focused perspective. It includes a variety of guests who are flower lovers, users, sniffers, and enthusiasts that will talk on a range of topics… depending on where the season takes us!

Listen to it now!

Join Liza and the Wildly Native Flower Farm Team as we get real on The Flower Files as we share laughs and explore the behind-the-scenes reality of being flower farmers.

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Recently on the Podcast

Episode 87: Print Isn’t Dead, It’s Your Wedding Superpower

Episode 87: Print Isn’t Dead, It’s Your Wedding Superpower

In a digital-first world, the wedding industry is rediscovering the magic of print. In this episode, we chat with Wed Society Delaware about their stunning Book of Weddings, the value of local vendor collaboration, and why print just might be your secret wedding planning superpower.

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Episode 86: Elderberries, Bees, and Better Syrup

Episode 86: Elderberries, Bees, and Better Syrup

In Episode 86 of The Flower Files, we explore elderberries, honeybees, and the farm-to-bottle journey of creating truly potent elderberry syrup. Liza chats with elderberry farmer Russell Carter about sustainable farming, the health benefits of elderberries, and what sets fresh syrup apart from the rest.

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Episode 83: From Farmer’s Market to Amazon: Scaling Your Floral Brand

Episode 83: From Farmer’s Market to Amazon: Scaling Your Floral Brand

Are you ready to move beyond bouquets and grow your floral business into something larger? In this episode of The Flower Files, we sit down with e‑commerce strategist Neil Twa to explore how flower farmers and florists can scale from local markets to national reach—via platforms like Amazon. You’ll learn how to treat your brand as more than just a product, test smart launches, and connect your farm‑stand roots with an online storefront. It’s not about abandoning your local presence—it’s about planting new seeds for growth.

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Episode 82: What if the Life You Want is Hiding in a Handful of Blooms?

Episode 82: What if the Life You Want is Hiding in a Handful of Blooms?

We believe that sometimes, the life you’re looking for is closer than you think—maybe even hiding in a handful of blooms. In this episode, we talk about how growing flowers with our kids led to deeper connection, new income streams, and a thriving flower farm we never saw coming. It all starts with one small step.

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Trending Episodes

How to Stand Out: Cut Flowers at Market

Farmer’s markets can be bustling, beautiful—and brutally competitive. If you’ve ever wondered how to make your flower booth the one people can’t walk past without stopping, you’re in the right place. Liza and Renee of Wildly Native Flower Farm share their real-life insights on what it takes to not only show up, but stand out.

Soil Secrets: How to Build Healthy Soil Beds

Soil is the foundation of every beautiful flower garden. Whether you’re a backyard gardener or running a flower farm, understanding your soil type and how to improve it is essential for vibrant blooms. In this episode of The Flower Files, we explore different soil types, the importance of soil health, and practical ways to amend and enhance your growing conditions.

Hosts of the Flower Files Podcast together: Amber, Lizzy & Liza

Got a story worth blooming?

We’re looking for passionate voices–designers, dreamers, and doers–ready to talk about the trends, challenges, and triumps shaping the floral industry today.

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They’re Dried, Not Dead!

They’re Dried, Not Dead!

Are you ever bummed that your favorite florals are only in season for a short time each year?  Us too, we totally get it (even though it feels...

Flower Farmer Florist: Which are You?

Flower Farmer Florist: Which are You?

Think you know the difference between a flower farmer and a florist? You might be surprised! Whether you’re drawn to the soil or the stems, there’s more to these roles than meets the eye. Curious where you fit in the floral world?

Three Tips to Becoming a Flower Farmer

Three Tips to Becoming a Flower Farmer

Growing flowers for a living sounds like a dream, but what does it really take? From soil to sales, success in flower farming requires more than just a love for blooms. Want to get started the right way? Discover three must-know tips here!