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The podcast for
flower enthusiasts
who are ready to learn.

Join our team of flower lovers while they take you along their journey as flower farmer florists pursuing business, family, strategy, mother nature, wedding installs, and everything inbetween including fieldwork, floral design, all the way to the day of event execution.

The Flower Files Podcast is a weekly show that talks about all things flowers including the reality of flower farming, using locally grown flowers in wedding design, and other flower use with an environmentally focused perspective. It includes a variety of guests who are flower lovers, users, sniffers, and enthusiasts that will talk on a range of topics... depending on where the season takes us!

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Join Liza and the Wildly Native Flower Farm Team as we get real on The Flower Files as we share laughs and explore the behind-the-scenes reality of being flower farmers.

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Recently on The Flower Files

We're currently in Season 3 of The Flower Files! Need to binge listen? You can also view by Season below.

Graphic of Liza from Wildly Native Flower Farm and Sarah Campbell from Intrigue Designs on a floral backdrop

Episode 129: The Business Of Big Flowers An Honest Conversation With Sarah Campbell

Sarah Campbell of Intrigue Designs has built a career most florists dream about: large-scale installations, a Netflix competition, workshops and retreats around the world. But what struck me most in this conversation was how openly she talked about the parts nobody posts. Burnout. Pricing that nobody can quite figure out. Teaching an assistant to cut chicken wire on camera. This one is worth your time.

A collage of flower images from weddings, classes, and more from Wildly Native Flower Farm

Episode 128: The 20% of Flower Farming That Makes 80% of Your Profit

Roughly 80% of your results come from 20% of your effort. It is not an exact mathematical rule, it is a mindset for figuring out what actually moves the needle. In Episode 128, I’m walking through how this changed the way I look at our farm: which flowers are truly workhorses, which customers drive the revenue, and how much time I have spent on things that felt productive but were not.

Liza reviewing plants in the field

Episode 127: Is it a Bug or a Disease?

Every gardener has had that moment. You walk out to your garden, spot holes in the leaves or a patch of yellow, and your stomach drops. But most plant problems are diagnosed backwards, starting with the treatment instead of the question. In Episode 127, I’m walking you through how to read what your plants are actually telling you, so you stop spraying things that never needed to be sprayed.

Liza, Lizzy and Amber holding up flowers in the field at Wildly Native Flower Farm

Episode 126: The Flower Flowers X FLOWRFWD

Most people have never thought about where their flowers come from before they land in a vase. The honest answer surprises almost everyone. In Episode 126 I sat down with Jake Mitchell-Keyser of Flowrfwd, who left a national sales role at a global floral company after realizing he was selling a story that was not quite true. We talked about the 80% number, why local costs more, and what a buyer actually looks for in a farm partner.

Liza at Wildly Native Flower Farm watering in the hoop house

Episode 125: It’s Hot, How Do I Water My Plants?

July and August bring the same question every year: how do I water? The honest answer is that most of us are watering too often, too shallowly, and at the wrong time of day. Here’s what we’ve learned after years of watering a working flower farm, plus a hoop house test that shows exactly what shallow watering does to your soil.

Seeds starting at Wildly Native Flower Farm

Episode 124: Seed Packets: What Does the Stuff on the Back Mean?

Seed packets contain far more than planting instructions—they’re packed with valuable information that can help you become a more successful grower. In this episode of The Flower Files, we explain the terminology behind germination rates, F1 hybrids, pelleted seed, primed seed, days to maturity, and more so you can confidently choose the right seeds for your garden or flower farm.

Trending Episodes

What Are the Hardest Flowers to Grow?

Not all flowers are easy to grow! In this episode of The Flower Files, we discuss the most challenging flowers to cultivate, from finicky germination to high-maintenance care. Whether you’re a beginner or a seasoned grower, learn which blooms require extra attention and why some flowers might not be worth the effort.

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Soil Secrets: How to Build Healthy Soil Beds

Soil is the foundation of every beautiful flower garden. Whether you’re a backyard gardener or running a flower farm, understanding your soil type and how to improve it is essential for vibrant blooms. In this episode of The Flower Files, we explore different soil types, the importance of soil health, and practical ways to amend and enhance your growing conditions.

Hosts of the Flower Files Podcast together: Amber, Lizzy & Liza

Got a story worth blooming?

We're looking for passionate voices–designers, dreamers, and doers–ready to talk about the trends, challenges, and triumps shaping the floral industry today.

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Liza looking at her stems in her flower field at Wildly Native Flower Farm

Top Mistakes New Cut Flower Growers Make

Growing cut flowers takes more than planting pretty blooms. From spacing and succession planting to harvesting, greens, sales planning, and finding your grower community, these common mistakes can make or break your season. Here’s what new cut flower growers should know before they plant.

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Join Our Community of Growers

Whether you're planting your very first seeds, designing arrangements from your backyard, or dreaming about building something bigger, you'll find people growing right alongside you.

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