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The podcast for
flower enthusiasts
who are ready to learn.
Join our team of flower lovers while they take you along their journey as flower farmer florists pursuing business, family, strategy, mother nature, wedding installs, and everything inbetween including fieldwork, floral design, all the way to the day of event execution.
The Flower Files Podcast is a weekly show that talks about all things flowers including the reality of flower farming, using locally grown flowers in wedding design, and other flower use with an environmentally focused perspective. It includes a variety of guests who are flower lovers, users, sniffers, and enthusiasts that will talk on a range of topics... depending on where the season takes us!
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Join Liza and the Wildly Native Flower Farm Team as we get real on The Flower Files as we share laughs and explore the behind-the-scenes reality of being flower farmers.
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Recently on The Flower Files
We're currently in Season 3 of The Flower Files! Need to binge listen? You can also view by Season below.
Episode 127: Is it a Bug or a Disease?
Every gardener has had that moment. You walk out to your garden, spot holes in the leaves or a patch of yellow, and your stomach drops. But most plant problems are diagnosed backwards, starting with the treatment instead of the question. In Episode 127, I’m walking you through how to read what your plants are actually telling you, so you stop spraying things that never needed to be sprayed.
Episode 126: The Flower Flowers X FLOWRFWD
Most people have never thought about where their flowers come from before they land in a vase. The honest answer surprises almost everyone. In Episode 126 I sat down with Jake Mitchell-Keyser of Flowrfwd, who left a national sales role at a global floral company after realizing he was selling a story that was not quite true. We talked about the 80% number, why local costs more, and what a buyer actually looks for in a farm partner.
Episode 125: It’s Hot, How Do I Water My Plants?
July and August bring the same question every year: how do I water? The honest answer is that most of us are watering too often, too shallowly, and at the wrong time of day. Here’s what we’ve learned after years of watering a working flower farm, plus a hoop house test that shows exactly what shallow watering does to your soil.
Episode 124: Seed Packets: What Does the Stuff on the Back Mean?
Seed packets contain far more than planting instructions—they’re packed with valuable information that can help you become a more successful grower. In this episode of The Flower Files, we explain the terminology behind germination rates, F1 hybrids, pelleted seed, primed seed, days to maturity, and more so you can confidently choose the right seeds for your garden or flower farm.
Episode 123: Behind the Seed Carousel: Seed Supply Insights
Have you ever wondered what happens before a flower seed arrives in your mailbox? In this episode of The Flower Files, we continue our exclusive behind-the-scenes series with the GeoSeed team to uncover the incredible journey every seed takes—from growers around the world to the packets we rely on each season. We explore how seeds are sourced, tested, packaged, and shipped, why some varieties cost more than others, how seed shortages happen, and what growers can do to plan ahead. If you’ve ever wanted a deeper appreciation for the work behind every bloom, this conversation offers an inside look at the people, processes, and expertise that help make every growing season possible.
Episode 122: Planting Seeds of Success – Park Seed
We’re digging into the world of seeds with the team behind Park Seed, GeoSeed, and Twilley. From hard-to-find cut flower varieties to plugs, liners, catalogs, and industry trends, this conversation is packed with insight for flower farmers, gardeners, and growers.
Trending Episodes
What Are the Hardest Flowers to Grow?
Not all flowers are easy to grow! In this episode of The Flower Files, we discuss the most challenging flowers to cultivate, from finicky germination to high-maintenance care. Whether you’re a beginner or a seasoned grower, learn which blooms require extra attention and why some flowers might not be worth the effort.
Soil Secrets: How to Build Healthy Soil Beds
Soil is the foundation of every beautiful flower garden. Whether you’re a backyard gardener or running a flower farm, understanding your soil type and how to improve it is essential for vibrant blooms. In this episode of The Flower Files, we explore different soil types, the importance of soil health, and practical ways to amend and enhance your growing conditions.
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Planting Cut Flowers: What You Need to Know
Planting cut flowers is different from planting a traditional garden bed. From tighter spacing and full sun to soil prep, watering, and early support, a little planning can lead to stronger stems, healthier plants, and more flowers to harvest all season long.
When and How to Start Cut Flowers From Seed
Starting cut flowers from seed is one of the most rewarding parts of growing. In this guide, we walk through how to choose a seed-starting space, water seedlings, select trays, understand germination needs, direct seed flowers, and harden off plants before transplanting.
How to Harvest Cut Flowers Correctly
If you want longer-lasting blooms and healthier, more productive plants, proper harvesting matters more than most growers realize. This post breaks down common flower harvesting mistakes and explains how to cut for better vase life, stronger regrowth, and less stress during harvest season.
Garden Soil vs Potting Mix: Which Should I Use?
I'll never forget, as a kid I had gotten a free packet of coleus seeds and was so excited to grow them! I went outside and filled up a four inch pot with soil from the garden, planted the seeds,...
It’s Soil, Not Dirt!
It’s the foundation of every garden, yet the part we overlook the most: it’s beneath our feet every day, easy to ignore, but impossible to replace. People build entire careers studying it, and spend...
How Do I Know Which Flowers To Grow?
Are you trying to choose which flowers to grow? We’ll be honest - it's probably one of the hardest decisions to make because there are so many amazing blooms to choose from! If you are...
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