Behind the Blooms: Unraveling the Floral Industry

Have you ever imagined the hustle and heart behind the bouquet you hold on your big day or the centerpieces that catch your eye at a lavish party? Join us as we unravel this world with our special guest, Coleen, a seasoned florist who walked the path from bridesmaid to floral industry maven. Brace yourself for a journey where we tackle the early struggles in the flower industry, the climb to success, and how technology has reshaped this vibrant trade.

We’ve all been bedazzled by the beauty of floral arrangements at events but have you ever thought about the industry that creates them? We dive deep into the realities of the floral industry, from the importance of a solid education and gaining hands-on experience, to understanding the power of a simple tool – the knife. Coleen shares her wisdom on the art of observation and how asking questions can lead to immense growth in this creative landscape. 

Flowers are more than their physical beauty; their scents evoke emotions, memories, and can tell their own unique stories. We delve into the beauty of garden roses and dahlias, and the power of scents through the eyes of Coleen, one of the first certified dealers of David Austin’s cut flowers. Together, we navigate floral design, trends, industry challenges, and the satisfaction of creating something beautiful. Get ready for an enlightening journey through the floral industry that you won’t forget. Let’s bloom together in this episode of Flower Files.

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Episode 50: Mechanics of Building: Tips and Tricks

Episode 50: Mechanics of Building: Tips and Tricks

Floral design is more than just arranging beautiful flowers—it’s about structure, stability, and sustainability. In this episode of The Flower Files, Lizzie Lou shares expert insights on the essential tools and techniques that ensure floral installations remain secure and visually stunning. From floral wire to eco-friendly alternatives, discover the secrets behind breathtaking arrangements!

Episode 49: How to Start a Flower Farm

Curious about starting a flower farm? We share our journey from hobbyists to full-time flower farmers, including lessons learned, business tips, and a free flower farming guide. Our experience highlights the importance of careful planning, sustainability, and adapting to market demands. From overcoming weather challenges to scaling up and expanding into floral design, we cover what it truly takes to succeed in this industry. Whether you’re looking to start small or go all in, our insights will help guide your flower farming journey.

Episode 48: Talking to Brides as a Business Owner

Episode 48: Talking to Brides as a Business Owner

As a wedding florist, every client interaction is more than just a business transaction—it’s an opportunity to connect, understand their love story, and bring their vision to life. In this episode of The Flower Files, we dive into the art of meaningful conversations with brides, from asking the right questions to handling budget discussions with ease. Learn how to shift from “selling” to “understanding,” create a stress-free planning experience, and build lasting relationships that go beyond the wedding day.

Episode 47: Breaking into the Wedding Industry with Flowers

Episode 47: Breaking into the Wedding Industry with Flowers

Ever wondered how to break into the wedding industry as a florist? At Wildly Native Flower Farm, we’ve turned our love for flowers into a thriving wedding floral business. From our humble beginnings to navigating the complexities of the industry, we’re sharing our journey, lessons learned, and tips to help you grow your own floral business. Dive in to discover actionable advice, real-life stories, and the beauty of building a dream with flowers!

Episode 46: Our Top Cut Flower Varieties

Episode 46: Our Top Cut Flower Varieties

Choosing the right cut flowers can transform your garden or floral arrangements. In Episode 46 of The Flower Files, we dive into our top cut flower varieties for spring, summer, and fall. From the vibrant hues of tulips and dahlias to the dramatic textures of celosia and amaranth, discover our must-grow favorites and why they shine in every season. Don’t miss our free guide to the top 10 cut flowers – perfect for growers and florists alike!

Liza, Lizzy and Amber of the Flower Files Podcast sitting on the front porch

About The Flower Files

Join our team of flower lovers while they take you along their journey as flower farmer florists pursuing business, family, strategy, mother nature, wedding installs, and everything inbetween including fieldwork, floral design, all the way to the day of event execution.

This is a weekly show that talks about all things flowers including the reality of flower farming, using locally grown flowers in wedding design, and other flower use with an environmentaly focused perspective. It includes a variety of guests who are fower lovers, users, sniffers, and ethusiasts that will talk on a range of topics… depending on where the seasont takes us!

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