Asking for reviews can feel weird — but it shouldn’t. In this episode of The Flower Files, Liza Goetz breaks down how customer feedback builds trust, boosts visibility, and reminds florists why their work matters. Discover easy, heartfelt ways to ask for reviews and use them to grow your business with grace.

In Episode 75 of The Flower Files, we chat with Westerlay Orchids president Tuan Overgaag about building one of the largest orchid operations in the U.S. From his family’s Dutch greenhouse beginnings to producing over 4 million orchids a year in California, Tuan shares how sustainability, core values, and smart scaling fuel the business. Whether you’re growing a single Phalaenopsis on your windowsill or dreaming of a commercial greenhouse, this episode offers inspiration — and practical advice — for making your floral dreams a reality.

We’re professional growers — and yes, we’ve still killed our fair share of houseplants. In Episode 74 of The Flower Files, we share hilarious plant fails, the chaos of mixing plants and pets, and our go-to tips for keeping your leafy friends alive. Whether you’re a total beginner or a recovering plant killer, we’ve got ideas for easy plants to start with and advice to help you grow your confidence (and your collection).

If you think flower farming is just frolicking through fields in flowy dresses, think again. In Episode 73 of The Flower Files, we pull back the curtain on what our days really look like — 5:30 AM harvests, duct-taped pant legs to keep out ticks, planning wedding color palettes over a year in advance, and occasionally dodging cicada killers in the zinnia patch.

In Episode 73 of The Flower Files, we get real about what it means to be your own boss. From financial fears to freedom and fulfillment, this one’s for anyone navigating the messy middle of building something that matters.

In Episode 71 of The Flower Files, we’re getting honest about what makes a product launch flop—or fly. From behind-the-scenes storytelling to authentic urgency, here’s how we’ve learned to launch with strategy and soul.