In this episode of The Flower Files, wellness advocate Lindsay Crick opens up about the cost of chasing passion without boundaries. From pop-up fitness classes to running three studios, Lindsay’s journey offers a deeply honest look at burnout in entrepreneurship and the power of choosing yourself.

In this inspiring episode of The Flower Files, Liza Goetz explores the powerful connection between farming seasons and menstrual cycles. With guest Alex from The Agenda, they discuss how aligning work with your body’s natural rhythm can help you thrive—on the farm, in business, and in life.

Florists: Getting ghosted after a consult? You’re not alone—and it’s not your fault. In this brutally honest episode, learn why some clients walk and how rejection can be a gift that makes space for dream bookings.

Asking for reviews can feel weird — but it shouldn’t. In this episode of The Flower Files, Liza Goetz breaks down how customer feedback builds trust, boosts visibility, and reminds florists why their work matters. Discover easy, heartfelt ways to ask for reviews and use them to grow your business with grace.

In Episode 75 of The Flower Files, we chat with Westerlay Orchids president Tuan Overgaag about building one of the largest orchid operations in the U.S. From his family’s Dutch greenhouse beginnings to producing over 4 million orchids a year in California, Tuan shares how sustainability, core values, and smart scaling fuel the business. Whether you’re growing a single Phalaenopsis on your windowsill or dreaming of a commercial greenhouse, this episode offers inspiration — and practical advice — for making your floral dreams a reality.