Hosts of the Flower Files Podcast together: Amber, Lizzy & Liza

The podcast for
flower enthusiasts
who are ready to learn.

Join our team of flower lovers while they take you along their journey as flower farmer florists pursuing business, family, strategy, mother nature, wedding installs, and everything inbetween including fieldwork, floral design, all the way to the day of event execution.

The Flower Files Podcast is a weekly show that talks about all things flowers including the reality of flower farming, using locally grown flowers in wedding design, and other flower use with an environmentally focused perspective. It includes a variety of guests who are flower lovers, users, sniffers, and enthusiasts that will talk on a range of topics… depending on where the season takes us!

Listen to it now!

Join Liza and the Wildly Native Flower Farm Team as we get real on The Flower Files as we share laughs and explore the behind-the-scenes reality of being flower farmers.

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Phone Frame with Liza, Amber and Lizzy sitting on a porch discussing the podcast

Recently on the Podcast

Episode 108: How to Create a Brand for your Business

Episode 108: How to Create a Brand for your Business

In Episode 108 of The Flower Files, we sit down with branding and marketing expert Christine Blasdale to talk about what it really takes to create a brand for your business. From niche strategy and storytelling to websites, video, and social media, this conversation bre…

Episode 106: Soil Myths That Are Costing You Blooms

Episode 106: Soil Myths That Are Costing You Blooms

In Episode 106 of The Flower Files, we dig into the soil myths that may be quietly costing you blooms, money, and confidence. From nitrogen-heavy fertilizer to compost overload and drainage issues, this episode breaks down what is really happening below the surface and …

Up close of the flower field at Wildly Native Flower Farm and flowers in a vase for a wedding

Episode 105: From Seed Bed to Sales Floor: The Journey of a Flower

Want to turn your flower garden into a reliable income stream? In this episode of The Flower Files, we walk through the entire system—from planning your seed beds and building a sales mix to harvesting, bouquet recipes, and beginner-friendly sales channels. If you’…

Gardeners hands showing different types of soil

Episode 102: What Does It Mean to Amend Your Soil?

Soil amendments aren’t magic fixes — they’re support tools for healthy garden soil. In this episode, we explain organic matter, minerals, nutrient amendments, and compost so you can stop guessing and start growing with confidence.

Trending Episodes

How to Stand Out: Cut Flowers at Market

Farmer’s markets can be bustling, beautiful—and brutally competitive. If you’ve ever wondered how to make your flower booth the one people can’t walk past without stopping, you’re in the right place. Liza and Renee of Wildly Native Flower Farm share their real-life insights on what it takes to not only show up, but stand out.

Soil Secrets: How to Build Healthy Soil Beds

Soil is the foundation of every beautiful flower garden. Whether you’re a backyard gardener or running a flower farm, understanding your soil type and how to improve it is essential for vibrant blooms. In this episode of The Flower Files, we explore different soil types, the importance of soil health, and practical ways to amend and enhance your growing conditions.

Hosts of the Flower Files Podcast together: Amber, Lizzy & Liza

Got a story worth blooming?

We’re looking for passionate voices–designers, dreamers, and doers–ready to talk about the trends, challenges, and triumps shaping the floral industry today.

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Liza kneels down to take a closer look at soil in the hoop house.

It’s Soil, Not Dirt!

It’s the foundation of every garden, yet the part we overlook the most: it’s beneath our feet every day, easy to ignore, but impossible to replace. People build entire careers studying it, and spend…

Dried Floral Rainbow

They’re Dried, Not Dead!

Are you ever bummed that your favorite florals are only in season for a short time each year?  Us too, we totally get it (even though it feels like we have a new favorite each week). …