What happens when the thing you love starts draining the life out of you?
In this powerful episode of The Flower Files, host Liza Goetz welcomes health and wellness advocate Lindsey Krick, who shares the highs, lows, and harsh truths of turning a passion project into a full-blown business. Her story is a raw and eye-opening example of burnout in entrepreneurship—how quickly a dream can become a burden when boundaries disappear.
Lindsey went from trucking spin bikes across Delaware to opening three boutique fitness studios. Her model prioritized mental health over metrics, community over competition. But even with growth and success, she found herself exhausted, overwhelmed, and disconnected from her own mission.
“I realized I was doing it for everyone but me. And when the passion started to feel like a checkbox, I knew I was in trouble.”
From Passion Project to Burnout
At first, Lindsey’s energy was contagious. She created pop-up spin classes that brought people together in winery lots, parking areas, and anywhere with space to move and music to play. As demand grew, so did her business. Eventually, she ran three studios and trained 45 instructors over seven years.
But that rapid growth came with an invisible cost: burnout in entrepreneurship. Teaching 13+ classes a week, covering for instructors, managing operations, marketing, payroll—it became unsustainable.
“I was awake at all hours doing all different types of things… throwing ideas at the wall, trying to make something stick.”
She wasn’t just running a studio—she was carrying it. And it started to show.
Recognizing Burnout in Entrepreneurship: When Passion Becomes Pressure
The tipping point came quickly. One night, she went to bed overwhelmed. The next morning, she woke up and made the hardest—and healthiest—decision of her life.
“I’m closing the studio.”
Lindsey announced the closure within 24 hours. No meetings, no drawn-out discussions. She knew if she consulted her team, she’d back out. But she couldn’t keep sacrificing herself.
This is where burnout in entrepreneurship is often misunderstood. On the surface, her business looked successful—classes were full, engagement was high. But the emotional cost was unsustainable.
“People were floored. Even my instructors didn’t see it coming. But I wasn’t okay.”
Owning Your Reality
Lindsey’s story reminds us that being busy doesn’t equal being well. There’s a dangerous pressure in entrepreneurship to “push through,” but if your mental health is suffering, you’re not truly thriving.
She sheds light on the realities behind the curtain:
- Viral social media doesn’t equal full classes
- Passion doesn’t protect you from burnout
- Building a business around your own name can become a trap
“There comes a point where you ask, ‘Who am I doing this for?’ And if it’s not serving you, something has to change.”
From Spin Class to Breathwork
After closing her studios, Lindsey returned to what first inspired her—connection. Now, she teaches “Boxilates,” a hybrid boxing, pilates, and sculpt class that blends movement with mindfulness. She travels to pop-up locations, supports community events, and—most importantly—breathes again.
Literally.
Breathwork has become her grounding daily ritual.
“For so long, I felt like I was suffocating. Now that I can breathe again, I don’t take it for granted.”
Real Talk Takeaways
Lindsey’s journey offers a masterclass in choosing your peace over performance:
- Burnout in entrepreneurship is real, even when your business looks “successful”
- Mental health must be part of your business model, not an afterthought
- Social media success ≠ actual sustainability
- It’s okay to close the doors—walking away can be growth, not failure
- You can rebuild differently, even better
“If I’d talked more openly to other business owners, I might’ve realized I wasn’t alone. We all feel like we’re failing—but we don’t talk about it enough.”
Lindsey’s Final Words of Wisdom
“You can’t pour into a community when you’re completely empty. If it’s not serving you, ask why. Your wellness is the foundation of everything else.”
Connect with Lindsey Krick
📱 Instagram: @withlinds
📍Catch her at local pop-ups around Delaware and beyond!
🎧 Pop-up event info, music, and more on her IG.
