How to Talk to Brides as a Florist
First, we need to start with building genuine connections! As a wedding florist, every interaction with a bride (or couple) is more than just a business transaction—it’s a chance to build a connection and bring their vision to life. In this episode of The Flower Files podcast, we dive into the art of talking to brides and creating meaningful conversations that lead to beautiful, stress-free weddings.
Talking to More Brides Gains Experience and Confidence
For many business owners, the early days of client calls can be nerve-wracking. But over time, experience replaces anxiety with confidence. Whether it’s your first consultation or your hundredth, the key is to shift the focus from “selling” to “understanding.” Every couple’s love story is unique, and learning about their journey can help guide the entire floral design process.
Start with Their Story, Not the Budget
It’s easy to jump into logistics—dates, guest counts, and budgets—but that’s not where the magic happens. Instead, take a moment to ask about their love story:
- How did they meet?
- What was their proposal like?
- Why did they choose their wedding venue?
These simple yet heartfelt questions set the tone for an engaged, meaningful conversation. More than that, they provide insight into the couple’s style, personality, and expectations—details that will help shape your floral designs.
How to Make a Personal Connection when Talking to Brides
Many brides come into consultations with checklists, moving quickly from one vendor to another. To stand out, make your consultation experience feel personal. Brides should never feel like they’re just another name on a contract!
Listen More Than You Talk
Let the couple share their vision, rather than guiding them toward your pre-set ideas.
Use Open-Ended Questions
Instead of asking, “How many boutonnieres do you need?”, ask, “Who are the special people in your wedding party?”
Be Mindful of Traditions and Sensitivities
For example, instead of asking, “Is your dad walking you down the aisle?”, ask, “Do you have someone special walking you down the aisle?” This small shift in language is inclusive and avoids potential emotional triggers.
Managing Expectations & Next Steps
At some point, money and logistics need to be discussed. But instead of making it an uncomfortable topic, position it as part of the planning process.
How to Handle Budget Talks Smoothly:
💐 Ask if they have a budget in mind, but don’t push. Some couples have a set number, while others are still figuring it out.
💐 Offer different pricing options in their proposal so they can see what’s possible within their range.
💐 Be transparent—break down costs so they understand where their money is going.
Before ending the call, clearly outline the next steps. Let them know when they’ll receive a proposal, how payments are structured, and what they can expect from you leading up to their wedding day.
Be a Guide, Not Just a Vendor
Brides reach out to florists because they need expertise and guidance. By listening, asking thoughtful questions, and providing a seamless planning experience, you’ll not only gain a client—you’ll build trust and form lasting relationships.
Key Takeaways:
✨ Start with their story—it sets the tone for a genuine conversation.
✨ Make it personal—listen more than you talk.
✨ Be transparent about pricing but keep it stress-free.
✨ Guide them through the process so they feel confident and supported.
By prioritizing connection over contracts, you’ll create an experience that’s just as beautiful as the flowers you provide when you talk to brides!
