Episode 48: Talking to Brides as a Business Owner

Episode 48: Talking to Brides as a Business Owner

How to Talk to Brides as a Florist First, we need to start with building genuine connections! As a wedding florist, every interaction with a bride (or couple) is more than just a business transaction—it’s a chance to build a connection and bring their vision to life....
Episode 47: Breaking into the Wedding Industry with Flowers

Episode 47: Breaking into the Wedding Industry with Flowers

The wedding industry is a beautiful, competitive, and ever-evolving space. For florists like us at Wildly Native Flower Farm, entering the world of wedding florals has been an adventure full of unexpected turns, unforgettable moments, and a lot of learning on the go....
Episode 46: Our Top Cut Flower Varieties

Episode 46: Our Top Cut Flower Varieties

Whether you’re a flower farmer, a florist, or simply a flower enthusiast, this episode is packed with insights about our top cut flower varieties! Our Favorite Spring Cut Flower Varieties: The Early Bloomers Spring is a magical time when the farm comes alive....
Episode 45: Picking Perennial Varieties for Cut Flowers

Episode 45: Picking Perennial Varieties for Cut Flowers

When it comes to growing cut flowers, perennials are an investment that keeps on giving. These steadfast bloomers come back year after year, bringing beauty and structure to flower fields and bouquets alike. In Episode 45 of The Flower Files podcast, Liza, Lizzy and...
Episode 44: Catalogs and Seed Picking

Episode 44: Catalogs and Seed Picking

Welcome back to The Flower Files! In this episode, we focus on a critical step in flower farming—seed selection. Whether you’re an established flower farmer or dreaming of starting your own farm, choosing the right seeds can set the foundation for a thriving...