Behind the Blooms: Unraveling the Floral Industry with Coleen Fitz

Podcast Episode 8 Title Image with Text: Behind the Blooms, Unraveling the Floral Industry

“The key to being successful in this industry, is being flexible.” – Coleen Fitzpatrick 

An experience unlike anyone else:

Have you ever imagined the hustle and heart behind the bouquet you hold on your big day or the centerpieces that catch your eye at a lavish party? Join us as we unravel this world with our special guest, Coleen, a seasoned florist who walked the path from bridesmaid to floral industry maven. Brace yourself for a journey where we tackle the early struggles in the flower industry, the climb to success, and how technology has reshaped this vibrant trade.

Her wisdom shared: 

We’ve all been bedazzled by the beauty of floral arrangements at events but have you ever thought about the industry that creates them? We dive deep into the realities of the floral industry, from the importance of a solid education and gaining hands-on experience, to understanding the power of a simple tool – the knife. Coleen shares her wisdom on the art of observation and how asking questions can lead to immense growth in this creative landscape. She goes into the expectations of asking the right questions: Will I have an assistant? Will I not? What am I going into? What tools will I need to bring with me? You never know what to expect. 

What flowers mean to her: 

Flowers are more than their physical beauty; their scents evoke emotions, memories, and can tell their own unique stories. We delve into the beauty of garden roses and dahlias, and the power of scents through the eyes of Coleen, one of the first certified dealers of David Austin’s cut flowers. Together, we navigate floral design, trends, industry challenges, and the satisfaction of creating something beautiful. 

Growing to love all flowers in different ways have changed the way she looks at pieces used with them. There isn’t a “gross” flower only made for funerals, or other events that could be looked at as “plain.” She found a love and knowledge for using them in so many different ways. She wants to make the “I was told I can’t have those” into “I have to have them.” 

The world of how flowers get to us has changed immensely. The process of having flowers from around the world changed the whole system of how they get to our front step. Yes it’s still being maintained as much as possible, but you have to breathe life back into them. 

Get ready for an enlightening journey through the floral industry that you won’t forget. Let’s bloom together in this episode of The Flower Files. 

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About The Flower Files

Join our team of flower lovers while they take you along their journey as flower farmer florists pursuing business, family, strategy, mother nature, wedding installs, and everything inbetween including fieldwork, floral design, all the way to the day of event execution.

This is a weekly show that talks about all things flowers including the reality of flower farming, using locally grown flowers in wedding design, and other flower use with an environmentaly focused perspective. It includes a variety of guests who are fower lovers, users, sniffers, and ethusiasts that will talk on a range of topics… depending on where the seasont takes us!

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