Episode 21: Elegance in Ink: The Transformation of Wedding Stationery

Episode Title Image for Episode 21, Elegance in Ink with a background of wedding stationery

Embarking on a path from the high-octane hustle of New York City’s corporate events to the intimate craft of bespoke wedding invitations, Miss Carrie of Turnage and Watts shares her transformative story. We wander through her captivating tales of rubbing shoulders with celebrities at the Time 100, to the pivotal life moments that nudged her towards the serene artistry she now pours into every lovingly created invitation suite. With Carrie’s anecdotes, you’ll feel the heartbeat of a business that’s more than just paper and ink—it’s a homage to heritage and the cherished bond between couples and their stories.

The essence of tradition and personal connection radiates through our discussion with Carrie as she unveils the soul-stirring inspirations behind Turnage and Watts. Her journey to preserve the legacy of her grandmothers and to embody their values in her work is a testament to the power of family and storytelling. Carrie guides us through the meticulous process of cultivating wedding invitations that capture a couple’s narrative, from the initial concept to the final touch of a wax seal, creating an heirloom that celebrates the start of a shared life journey.

Lastly, we navigate the lesser-known waters of mailing intricacies, as Carrie lends her expertise on how to ensure your invitations land in mailboxes with grace and style. From the allure of vintage stamps to the logistics of postage and packaging, this chapter is a treasure trove of tips for anyone looking to add that extra flair to their special announcements. Carrie’s wisdom is not just about aesthetics; it’s about creating a seamless experience for couples, ensuring their invitations set the tone for the wedding of their dreams.

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Episode 83: From Farmer’s Market to Amazon: Scaling Your Floral Brand

Episode 83: From Farmer’s Market to Amazon: Scaling Your Floral Brand

Are you ready to move beyond bouquets and grow your floral business into something larger? In this episode of The Flower Files, we sit down with e‑commerce strategist Neil Twa to explore how flower farmers and florists can scale from local markets to national reach—via platforms like Amazon. You’ll learn how to treat your brand as more than just a product, test smart launches, and connect your farm‑stand roots with an online storefront. It’s not about abandoning your local presence—it’s about planting new seeds for growth.

Episode 82: What if the Life You Want is Hiding in a Handful of Blooms?

Episode 82: What if the Life You Want is Hiding in a Handful of Blooms?

We believe that sometimes, the life you’re looking for is closer than you think—maybe even hiding in a handful of blooms. In this episode, we talk about how growing flowers with our kids led to deeper connection, new income streams, and a thriving flower farm we never saw coming. It all starts with one small step.

Episode 81: The Breaking Point: When Success Costs Too Much

Episode 81: The Breaking Point: When Success Costs Too Much

In this episode of The Flower Files, wellness advocate Lindsay Crick opens up about the cost of chasing passion without boundaries. From pop-up fitness classes to running three studios, Lindsay’s journey offers a deeply honest look at burnout in entrepreneurship and the power of choosing yourself.

Liza, Lizzy and Amber of the Flower Files Podcast sitting on the front porch

About The Flower Files

Join our team of flower lovers while they take you along their journey as flower farmer florists pursuing business, family, strategy, mother nature, wedding installs, and everything inbetween including fieldwork, floral design, all the way to the day of event execution.

This is a weekly show that talks about all things flowers including the reality of flower farming, using locally grown flowers in wedding design, and other flower use with an environmentaly focused perspective. It includes a variety of guests who are fower lovers, users, sniffers, and ethusiasts that will talk on a range of topics… depending on where the seasont takes us!

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