Episode 14: Unleash Your Creativity: Designing Cakes with Edible Flowers

Episode 14 Title Image

Picture commanding a research vessel, then swapping the helm for a spatula to whip up masterful cake creations. That’s the life of Abby, our guest on the show, whose metamorphosis from Merchant Marine to cake artist extraordinaire reveals that it’s never too late to chart a new course. We explore Abby’s fascinating journey, where she shares her evolution from childhood wall painter to a culinary artist, weaving tales of her inspiration from nature and art into every cake she designs. It’s a heartwarming reminder that following your passions can lead to the sweetest of destinations.

Our conversation takes a delicious turn as Abby slices into the rich world of wedding cakes, dishing out advice on everything from portioning for guests to crafting the perfect vegan buttercream. We chew over the trend of dessert diversity and how personal touches can create a dessert as unique as your event. Abby’s savvy tips on presentation ensure that your cake won’t just taste heavenly but will also stand up to whatever the celebration throws its way, be it a sun-drenched beach or a rustic barn setting.

Finally, we whisk you behind the bakery doors for an insider’s look at the logistics of cake transport and the art of cake personalization. Abby shares her secret weapon – the cake safe – and the nuances of flavor pairings and flower adornments that can make or break your confectionary centerpiece. This episode is frosted with Abby’s wisdom and sprinkled with her experiences, making it a must-listen for anyone enamored with the intersection of taste and artistry in the world of cake decorating. Join us for a slice of Abby’s story, where every crumb is an inspiration.

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Episode 88: More Petals, Less Panic: How to Grow Without Melting Down

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Scaling a flower farm or creative business can feel like trying to bloom in a drought — too many ideas, too few resources, and the constant fear of burnout. In this episode of The Flower Files, we sit down with Ashish Gupta, a seasoned entrepreneur and founder of Scale Up Exec, to unpack what sustainable growth really looks like.
From identifying your strengths and letting go of what’s draining you, to testing new product ideas and preparing for potential acquisitions, this conversation gave us a roadmap we wish we had years ago. Whether you’re dreaming of your first hire, launching a new product like our Petal Pantry, or just trying to keep the chaos in check, this episode is packed with actionable advice and heartfelt encouragement.
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Episode 86: Elderberries, Bees, and Better Syrup

Episode 86: Elderberries, Bees, and Better Syrup

In Episode 86 of The Flower Files, we explore elderberries, honeybees, and the farm-to-bottle journey of creating truly potent elderberry syrup. Liza chats with elderberry farmer Russell Carter about sustainable farming, the health benefits of elderberries, and what sets fresh syrup apart from the rest.

Episode 83: From Farmer’s Market to Amazon: Scaling Your Floral Brand

Episode 83: From Farmer’s Market to Amazon: Scaling Your Floral Brand

Are you ready to move beyond bouquets and grow your floral business into something larger? In this episode of The Flower Files, we sit down with e‑commerce strategist Neil Twa to explore how flower farmers and florists can scale from local markets to national reach—via platforms like Amazon. You’ll learn how to treat your brand as more than just a product, test smart launches, and connect your farm‑stand roots with an online storefront. It’s not about abandoning your local presence—it’s about planting new seeds for growth.

Liza, Lizzy and Amber of the Flower Files Podcast sitting on the front porch

About The Flower Files

Join our team of flower lovers while they take you along their journey as flower farmer florists pursuing business, family, strategy, mother nature, wedding installs, and everything inbetween including fieldwork, floral design, all the way to the day of event execution.

This is a weekly show that talks about all things flowers including the reality of flower farming, using locally grown flowers in wedding design, and other flower use with an environmentaly focused perspective. It includes a variety of guests who are fower lovers, users, sniffers, and ethusiasts that will talk on a range of topics… depending on where the seasont takes us!

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