Episode 12: Content Creation: Instagram vs. Reality Styled Shoots

The Flower Files Episode Title Episode 12 Content Creation Instagram vs. Reality Styled Shoots

They say a picture is worth a thousand words, but when it comes to style shoots in the floral industry, the stories behind those images are priceless. Amber and the momma guests join me to peel back the curtain on the beautiful chaos of creating floral art for the camera. From the pressure of working with top-tier photographers to the delicate dance with fragile blooms like cosmos under the glare of the spotlight, we share tales from the trenches. And if you’ve ever wondered why your event flowers don’t quite match the perfection of Instagram, we tackle the expectations versus reality debate, revealing the behind-the-scenes magic and mayhem.

Our adventures don’t stop with petals and stems; they take us to the heart of Baltimore’s artistic pulse. Imagine setting up a style shoot in an old bottling company—now a gritty art district—where the scent of dry florals mingles with the storied air of urban renewal. There’s an eerie beauty in working amid the historic decay, and we discuss how these experiences not only fuel our creativity but also open doors to unexpected networking opportunities. The stories we share are a testament to the power of embracing diverse working styles and the unexpected lessons learned in the most unconventional of workspaces.

As the seasons turn, so does the world of flower farming, and we dive into the frosty challenges of the February landscape. Listen in as we recount the journey from struggling with sweet peas to the surprise of unsown seeds flourishing, and the baffling enigma of unsuccessfully growing stock. We wrap up with a fiery tease of an upcoming photography concept that’s sure to ignite your senses. Join Amber, the mamas, and myself as we navigate the fertile ground of floral design, photography, and the artistic expression that blooms from it all. Don’t forget to catch us on Instagram, where our floral escapades continue to unfold.

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Episode 62: Wildflowers: Ethical Foraging for Floral Design

Episode 62: Wildflowers: Ethical Foraging for Floral Design

Wildflower foraging brings raw, organic beauty to floral design—but it comes with responsibilities. From identifying blooms like Queen Anne’s Lace to avoiding chiggers and staying legal, here’s everything florists need to know about harvesting from the wild.

Episode 61: Florist Sustainability

Episode 61: Florist Sustainability

Is your floral design truly sustainable, or just dressed up to look that way? In this powerful episode, Liza Goetz of Wildly Native Flower Farm exposes the not-so-pretty side of the flower industry and shares actionable tips to design more responsibly—from sourcing locally to ditching floral foam for good.

Episode 59: Pests, Diseases and Weather. Oh my!

In Episode 59 of the Flower Files, Liza and Kenley take you through the flower farming trenches—from dealing with destructive bugs and devastating plant diseases to navigating wild weather patterns. Packed with hard-earned wisdom and practical tips, this episode is your go-to guide for keeping your flowers thriving, no matter what the season throws at you.

Episode 58: Clipper vs. Knife: What We Use

Episode 58: Clipper vs. Knife: What We Use

In Episode 58 of The Flower Files Podcast, Liza and Lizzie tackle the age-old debate: clippers vs. knives for cutting flowers. From the science of stem cuts to funny flower farm fails, this episode is packed with practical advice and real talk for florists and flower lovers alike.

Liza, Lizzy and Amber of the Flower Files Podcast sitting on the front porch

About The Flower Files

Join our team of flower lovers while they take you along their journey as flower farmer florists pursuing business, family, strategy, mother nature, wedding installs, and everything inbetween including fieldwork, floral design, all the way to the day of event execution.

This is a weekly show that talks about all things flowers including the reality of flower farming, using locally grown flowers in wedding design, and other flower use with an environmentaly focused perspective. It includes a variety of guests who are fower lovers, users, sniffers, and ethusiasts that will talk on a range of topics… depending on where the seasont takes us!

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