Episode 12: Content Creation: Instagram vs. Reality Styled Shoots

The Flower Files Episode Title Episode 12 Content Creation Instagram vs. Reality Styled Shoots

They say a picture is worth a thousand words, but when it comes to style shoots in the floral industry, the stories behind those images are priceless. Amber and the momma guests join me to peel back the curtain on the beautiful chaos of creating floral art for the camera. From the pressure of working with top-tier photographers to the delicate dance with fragile blooms like cosmos under the glare of the spotlight, we share tales from the trenches. And if you’ve ever wondered why your event flowers don’t quite match the perfection of Instagram, we tackle the expectations versus reality debate, revealing the behind-the-scenes magic and mayhem.

Our adventures don’t stop with petals and stems; they take us to the heart of Baltimore’s artistic pulse. Imagine setting up a style shoot in an old bottling company—now a gritty art district—where the scent of dry florals mingles with the storied air of urban renewal. There’s an eerie beauty in working amid the historic decay, and we discuss how these experiences not only fuel our creativity but also open doors to unexpected networking opportunities. The stories we share are a testament to the power of embracing diverse working styles and the unexpected lessons learned in the most unconventional of workspaces.

As the seasons turn, so does the world of flower farming, and we dive into the frosty challenges of the February landscape. Listen in as we recount the journey from struggling with sweet peas to the surprise of unsown seeds flourishing, and the baffling enigma of unsuccessfully growing stock. We wrap up with a fiery tease of an upcoming photography concept that’s sure to ignite your senses. Join Amber, the mamas, and myself as we navigate the fertile ground of floral design, photography, and the artistic expression that blooms from it all. Don’t forget to catch us on Instagram, where our floral escapades continue to unfold.

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Episode 75: Growing Dreams Under Glass

Episode 75: Growing Dreams Under Glass

In Episode 75 of The Flower Files, we chat with Westerlay Orchids president Tuan Overgaag about building one of the largest orchid operations in the U.S. From his family’s Dutch greenhouse beginnings to producing over 4 million orchids a year in California, Tuan shares how sustainability, core values, and smart scaling fuel the business. Whether you’re growing a single Phalaenopsis on your windowsill or dreaming of a commercial greenhouse, this episode offers inspiration — and practical advice — for making your floral dreams a reality.

Episode 74: Confessions of Accidental Plant Killers

Episode 74: Confessions of Accidental Plant Killers

We’re professional growers — and yes, we’ve still killed our fair share of houseplants. In Episode 74 of The Flower Files, we share hilarious plant fails, the chaos of mixing plants and pets, and our go-to tips for keeping your leafy friends alive. Whether you’re a total beginner or a recovering plant killer, we’ve got ideas for easy plants to start with and advice to help you grow your confidence (and your collection).

Episode 73: Flower Farmers: It’s a Real Job

Episode 73: Flower Farmers: It’s a Real Job

If you think flower farming is just frolicking through fields in flowy dresses, think again. In Episode 73 of The Flower Files, we pull back the curtain on what our days really look like — 5:30 AM harvests, duct-taped pant legs to keep out ticks, planning wedding color palettes over a year in advance, and occasionally dodging cicada killers in the zinnia patch.

Liza, Lizzy and Amber of the Flower Files Podcast sitting on the front porch

About The Flower Files

Join our team of flower lovers while they take you along their journey as flower farmer florists pursuing business, family, strategy, mother nature, wedding installs, and everything inbetween including fieldwork, floral design, all the way to the day of event execution.

This is a weekly show that talks about all things flowers including the reality of flower farming, using locally grown flowers in wedding design, and other flower use with an environmentaly focused perspective. It includes a variety of guests who are fower lovers, users, sniffers, and ethusiasts that will talk on a range of topics… depending on where the seasont takes us!

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