Content Creation: Instagram vs. Reality Styled Shoots

The Flower Files Episode Title Episode 12 Content Creation Instagram vs. Reality Styled Shoots

They say a picture is worth a thousand words, but when it comes to style shoots in the floral industry, the stories behind those images are priceless. Amber and the momma guests join me to peel back the curtain on the beautiful chaos of creating floral art for the camera. From the pressure of working with top-tier photographers to the delicate dance with fragile blooms like cosmos under the glare of the spotlight, we share tales from the trenches. And if you’ve ever wondered why your event flowers don’t quite match the perfection of Instagram, we tackle the expectations versus reality debate, revealing the behind-the-scenes magic and mayhem.

Our adventures don’t stop with petals and stems; they take us to the heart of Baltimore’s artistic pulse. Imagine setting up a style shoot in an old bottling company—now a gritty art district—where the scent of dry florals mingles with the storied air of urban renewal. There’s an eerie beauty in working amid the historic decay, and we discuss how these experiences not only fuel our creativity but also open doors to unexpected networking opportunities. The stories we share are a testament to the power of embracing diverse working styles and the unexpected lessons learned in the most unconventional of workspaces.

As the seasons turn, so does the world of flower farming, and we dive into the frosty challenges of the February landscape. Listen in as we recount the journey from struggling with sweet peas to the surprise of unsown seeds flourishing, and the baffling enigma of unsuccessfully growing stock. We wrap up with a fiery tease of an upcoming photography concept that’s sure to ignite your senses. Join Amber, the mamas, and myself as we navigate the fertile ground of floral design, photography, and the artistic expression that blooms from it all. Don’t forget to catch us on Instagram, where our floral escapades continue to unfold.

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Get into the holiday spirit with The Flower Files! In this blog, we’re sharing our favorite cookie recipes—from elegant Linzer cookies to fun spritz cookies—and easy baking tips to sweeten your season. Plus, don’t miss our hilarious gingerbread house story and a sprinkle of holiday magic. Whether you’re a pro baker or just love a good cookie, there’s something for everyone!

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From field to drying barn, every flower has a story. Join us as we share the journey of how we preserve blooms year-round, transforming them into beautiful dried wreaths, décor, and crafts. Learn about the quirks of each season, our favorite blooms, and the creative ways to give flowers a second life.

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As the holidays approach, timeless traditions come to life. From the fussiness of the classic poinsettia to the unexpected origins of mistletoe’s romantic reputation, our seasonal celebrations bloom with nature’s influence. Add in gingerbread houses, candy cane debates, and the playful chaos of the Elf on the Shelf, and you’ve got a season rich with warmth and whimsy. Join us as we delve into the stories, plants, and customs that make the holidays feel like home—and inspire new traditions of your own.

The Art of Wreath Making

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Liza, Lizzy and Amber of the Flower Files Podcast sitting on the front porch

About The Flower Files

Join our team of flower lovers while they take you along their journey as flower farmer florists pursuing business, family, strategy, mother nature, wedding installs, and everything inbetween including fieldwork, floral design, all the way to the day of event execution.

This is a weekly show that talks about all things flowers including the reality of flower farming, using locally grown flowers in wedding design, and other flower use with an environmentaly focused perspective. It includes a variety of guests who are fower lovers, users, sniffers, and ethusiasts that will talk on a range of topics… depending on where the seasont takes us!

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