Episode 12: Content Creation: Instagram vs. Reality Styled Shoots

The Flower Files Episode Title Episode 12 Content Creation Instagram vs. Reality Styled Shoots

They say a picture is worth a thousand words, but when it comes to style shoots in the floral industry, the stories behind those images are priceless. Amber and the momma guests join me to peel back the curtain on the beautiful chaos of creating floral art for the camera. From the pressure of working with top-tier photographers to the delicate dance with fragile blooms like cosmos under the glare of the spotlight, we share tales from the trenches. And if you’ve ever wondered why your event flowers don’t quite match the perfection of Instagram, we tackle the expectations versus reality debate, revealing the behind-the-scenes magic and mayhem.

Our adventures don’t stop with petals and stems; they take us to the heart of Baltimore’s artistic pulse. Imagine setting up a style shoot in an old bottling company—now a gritty art district—where the scent of dry florals mingles with the storied air of urban renewal. There’s an eerie beauty in working amid the historic decay, and we discuss how these experiences not only fuel our creativity but also open doors to unexpected networking opportunities. The stories we share are a testament to the power of embracing diverse working styles and the unexpected lessons learned in the most unconventional of workspaces.

As the seasons turn, so does the world of flower farming, and we dive into the frosty challenges of the February landscape. Listen in as we recount the journey from struggling with sweet peas to the surprise of unsown seeds flourishing, and the baffling enigma of unsuccessfully growing stock. We wrap up with a fiery tease of an upcoming photography concept that’s sure to ignite your senses. Join Amber, the mamas, and myself as we navigate the fertile ground of floral design, photography, and the artistic expression that blooms from it all. Don’t forget to catch us on Instagram, where our floral escapades continue to unfold.

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Episode 48: Talking to Brides as a Business Owner

Episode 48: Talking to Brides as a Business Owner

As a wedding florist, every client interaction is more than just a business transaction—it’s an opportunity to connect, understand their love story, and bring their vision to life. In this episode of The Flower Files, we dive into the art of meaningful conversations with brides, from asking the right questions to handling budget discussions with ease. Learn how to shift from “selling” to “understanding,” create a stress-free planning experience, and build lasting relationships that go beyond the wedding day.

Episode 47: Breaking into the Wedding Industry with Flowers

Episode 47: Breaking into the Wedding Industry with Flowers

Ever wondered how to break into the wedding industry as a florist? At Wildly Native Flower Farm, we’ve turned our love for flowers into a thriving wedding floral business. From our humble beginnings to navigating the complexities of the industry, we’re sharing our journey, lessons learned, and tips to help you grow your own floral business. Dive in to discover actionable advice, real-life stories, and the beauty of building a dream with flowers!

Episode 46: Our Top Cut Flower Varieties

Episode 46: Our Top Cut Flower Varieties

Choosing the right cut flowers can transform your garden or floral arrangements. In Episode 46 of The Flower Files, we dive into our top cut flower varieties for spring, summer, and fall. From the vibrant hues of tulips and dahlias to the dramatic textures of celosia and amaranth, discover our must-grow favorites and why they shine in every season. Don’t miss our free guide to the top 10 cut flowers – perfect for growers and florists alike!

Episode 45: Picking Perennial Varieties for Cut Flowers

Episode 45: Picking Perennial Varieties for Cut Flowers

Planning your perennial garden? In Episode 45 of The Flower Files, we explore the art of selecting perennial varieties for cut flowers. From peonies to eryngium, we discuss the pros, cons, and practical tips for choosing the best blooms that thrive year after year. Whether you’re growing for bouquets, weddings, or market stands, this episode is packed with insights to help you maximize your perennial patch. Learn from our experiences – including some surprises – and grow like a pro!

Garden Goals Freebie

Garden Goals Freebie

We love to talk about how we do things here on the Flower Farm, but we know a lot of you are avid home gardeners!! Below you'll find a link to download our quick guide on Garden Goals, created for focusing your thoughts on growing the garden that works for you in...

Liza, Lizzy and Amber of the Flower Files Podcast sitting on the front porch

About The Flower Files

Join our team of flower lovers while they take you along their journey as flower farmer florists pursuing business, family, strategy, mother nature, wedding installs, and everything inbetween including fieldwork, floral design, all the way to the day of event execution.

This is a weekly show that talks about all things flowers including the reality of flower farming, using locally grown flowers in wedding design, and other flower use with an environmentaly focused perspective. It includes a variety of guests who are fower lovers, users, sniffers, and ethusiasts that will talk on a range of topics… depending on where the seasont takes us!

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…but do you know your Flower Season? Take our fun interactive quiz to find out!

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