Episode 12: Content Creation: Instagram vs. Reality Styled Shoots

The Flower Files Episode Title Episode 12 Content Creation Instagram vs. Reality Styled Shoots

They say a picture is worth a thousand words, but when it comes to style shoots in the floral industry, the stories behind those images are priceless. Amber and the momma guests join me to peel back the curtain on the beautiful chaos of creating floral art for the camera. From the pressure of working with top-tier photographers to the delicate dance with fragile blooms like cosmos under the glare of the spotlight, we share tales from the trenches. And if you’ve ever wondered why your event flowers don’t quite match the perfection of Instagram, we tackle the expectations versus reality debate, revealing the behind-the-scenes magic and mayhem.

Our adventures don’t stop with petals and stems; they take us to the heart of Baltimore’s artistic pulse. Imagine setting up a style shoot in an old bottling company—now a gritty art district—where the scent of dry florals mingles with the storied air of urban renewal. There’s an eerie beauty in working amid the historic decay, and we discuss how these experiences not only fuel our creativity but also open doors to unexpected networking opportunities. The stories we share are a testament to the power of embracing diverse working styles and the unexpected lessons learned in the most unconventional of workspaces.

As the seasons turn, so does the world of flower farming, and we dive into the frosty challenges of the February landscape. Listen in as we recount the journey from struggling with sweet peas to the surprise of unsown seeds flourishing, and the baffling enigma of unsuccessfully growing stock. We wrap up with a fiery tease of an upcoming photography concept that’s sure to ignite your senses. Join Amber, the mamas, and myself as we navigate the fertile ground of floral design, photography, and the artistic expression that blooms from it all. Don’t forget to catch us on Instagram, where our floral escapades continue to unfold.

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Episode 88: More Petals, Less Panic: How to Grow Without Melting Down

Episode 88: More Petals, Less Panic: How to Grow Without Melting Down

Scaling a flower farm or creative business can feel like trying to bloom in a drought — too many ideas, too few resources, and the constant fear of burnout. In this episode of The Flower Files, we sit down with Ashish Gupta, a seasoned entrepreneur and founder of Scale Up Exec, to unpack what sustainable growth really looks like.
From identifying your strengths and letting go of what’s draining you, to testing new product ideas and preparing for potential acquisitions, this conversation gave us a roadmap we wish we had years ago. Whether you’re dreaming of your first hire, launching a new product like our Petal Pantry, or just trying to keep the chaos in check, this episode is packed with actionable advice and heartfelt encouragement.
If you’re ready to grow your business without losing your love for it, this one’s for you.

Episode 86: Elderberries, Bees, and Better Syrup

Episode 86: Elderberries, Bees, and Better Syrup

In Episode 86 of The Flower Files, we explore elderberries, honeybees, and the farm-to-bottle journey of creating truly potent elderberry syrup. Liza chats with elderberry farmer Russell Carter about sustainable farming, the health benefits of elderberries, and what sets fresh syrup apart from the rest.

Episode 83: From Farmer’s Market to Amazon: Scaling Your Floral Brand

Episode 83: From Farmer’s Market to Amazon: Scaling Your Floral Brand

Are you ready to move beyond bouquets and grow your floral business into something larger? In this episode of The Flower Files, we sit down with e‑commerce strategist Neil Twa to explore how flower farmers and florists can scale from local markets to national reach—via platforms like Amazon. You’ll learn how to treat your brand as more than just a product, test smart launches, and connect your farm‑stand roots with an online storefront. It’s not about abandoning your local presence—it’s about planting new seeds for growth.

Liza, Lizzy and Amber of the Flower Files Podcast sitting on the front porch

About The Flower Files

Join our team of flower lovers while they take you along their journey as flower farmer florists pursuing business, family, strategy, mother nature, wedding installs, and everything inbetween including fieldwork, floral design, all the way to the day of event execution.

This is a weekly show that talks about all things flowers including the reality of flower farming, using locally grown flowers in wedding design, and other flower use with an environmentaly focused perspective. It includes a variety of guests who are fower lovers, users, sniffers, and ethusiasts that will talk on a range of topics… depending on where the seasont takes us!

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