Episode 12: Content Creation: Instagram vs. Reality Styled Shoots

The Flower Files Episode Title Episode 12 Content Creation Instagram vs. Reality Styled Shoots

They say a picture is worth a thousand words, but when it comes to style shoots in the floral industry, the stories behind those images are priceless. Amber and the momma guests join me to peel back the curtain on the beautiful chaos of creating floral art for the camera. From the pressure of working with top-tier photographers to the delicate dance with fragile blooms like cosmos under the glare of the spotlight, we share tales from the trenches. And if you’ve ever wondered why your event flowers don’t quite match the perfection of Instagram, we tackle the expectations versus reality debate, revealing the behind-the-scenes magic and mayhem.

Our adventures don’t stop with petals and stems; they take us to the heart of Baltimore’s artistic pulse. Imagine setting up a style shoot in an old bottling company—now a gritty art district—where the scent of dry florals mingles with the storied air of urban renewal. There’s an eerie beauty in working amid the historic decay, and we discuss how these experiences not only fuel our creativity but also open doors to unexpected networking opportunities. The stories we share are a testament to the power of embracing diverse working styles and the unexpected lessons learned in the most unconventional of workspaces.

As the seasons turn, so does the world of flower farming, and we dive into the frosty challenges of the February landscape. Listen in as we recount the journey from struggling with sweet peas to the surprise of unsown seeds flourishing, and the baffling enigma of unsuccessfully growing stock. We wrap up with a fiery tease of an upcoming photography concept that’s sure to ignite your senses. Join Amber, the mamas, and myself as we navigate the fertile ground of floral design, photography, and the artistic expression that blooms from it all. Don’t forget to catch us on Instagram, where our floral escapades continue to unfold.

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Episode 58: Clipper vs. Knife: What We Use

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In Episode 58 of The Flower Files Podcast, Liza and Lizzie tackle the age-old debate: clippers vs. knives for cutting flowers. From the science of stem cuts to funny flower farm fails, this episode is packed with practical advice and real talk for florists and flower lovers alike.

Episode 57: How to Stand Out: Cut Flowers at Farmers Market

Episode 57: How to Stand Out: Cut Flowers at Farmers Market

In How to Stand Out: Cut Flowers at Market, Liza and Renee of Wildly Native Flower Farm spill their best tips for making a splash at the farmer’s market. Learn how to create a visually striking booth, engage customers with ease, and keep your flowers fresh—even in the summer heat.

Episode 56: How to Make Cut Flowers Last Longer: Florist Secrets You Must Know

Episode 56: How to Make Cut Flowers Last Longer: Florist Secrets You Must Know

Tired of wilting flowers just days after bringing them home? In this episode of The Flower Files, Lizzie from Wildly Native Flower Farm shares pro florist secrets on how to make cut flowers last longer using simple, natural methods. Learn how harvest timing, vase prep, and daily care can keep your blooms fresh for up to two weeks — no flower food required.

Episode 55: Day in the Life of a Flower Farmer

Episode 55: Day in the Life of a Flower Farmer

Spring is the busiest—and most magical—season on the flower farm. In this episode of The Flower Files, we walk through a typical day in the life of our team at Wildly Native Flower Farm. From 5:30 AM wake-up calls to messy tulip harvests and spreadsheet overload, here’s what it really looks like behind the blooms.

Episode 54: Seed Starting 101

Episode 54: Seed Starting 101

Starting flowers from seed is an exciting way to grow unique varieties while saving money. In this post, we break down the essential steps for successful seed starting, from choosing trays to watering techniques. Read on for expert advice from The Flower Files!

Liza, Lizzy and Amber of the Flower Files Podcast sitting on the front porch

About The Flower Files

Join our team of flower lovers while they take you along their journey as flower farmer florists pursuing business, family, strategy, mother nature, wedding installs, and everything inbetween including fieldwork, floral design, all the way to the day of event execution.

This is a weekly show that talks about all things flowers including the reality of flower farming, using locally grown flowers in wedding design, and other flower use with an environmentaly focused perspective. It includes a variety of guests who are fower lovers, users, sniffers, and ethusiasts that will talk on a range of topics… depending on where the seasont takes us!

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