Hosts of the Flower Files Podcast together: Amber, Lizzy & Liza

The podcast for
flower enthusiasts
who are ready to learn.

Join our team of flower lovers while they take you along their journey as flower farmer florists pursuing business, family, strategy, mother nature, wedding installs, and everything inbetween including fieldwork, floral design, all the way to the day of event execution.

The Flower Files Podcast is a weekly show that talks about all things flowers including the reality of flower farming, using locally grown flowers in wedding design, and other flower use with an environmentally focused perspective. It includes a variety of guests who are flower lovers, users, sniffers, and enthusiasts that will talk on a range of topics… depending on where the season takes us!

Listen to it now!

Join Liza and the Wildly Native Flower Farm Team as we get real on The Flower Files as we share laughs and explore the behind-the-scenes reality of being flower farmers.

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Phone Frame with Liza, Amber and Lizzy sitting on a porch discussing the podcast

Recently on the Podcast

Episode 64: A Deep Dive Into Peonies

Episode 64: A Deep Dive Into Peonies

Thinking about growing peonies? This in-depth guide walks you through everything you need to know—from choosing the right type of peony to planting, supporting heavy blooms, preventing disease, and designing breathtaking floral arrangements. Whether you’re a backyard gardener or a budding flower farmer, discover expert insights on how to grow healthy, vibrant peonies that can last for decades and become one of your most profitable crops. We also bust common myths, share storage and harvesting tips, and even dive into the fun of edible peonies and floral mishaps. If peonies are on your radar, this is the guide you need.

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Episode 63: Get Ready for the Weeds: Mulch, Fabric and More!

Episode 63: Get Ready for the Weeds: Mulch, Fabric and More!

Weeds creeping into your flower beds? In this episode of The Flower Files, Liza and Kenley unpack their favorite methods—like mulching, smart tools, and even tarping—to help you reclaim your garden. Whether you’re a backyard grower or a flower farmer, these tips will help you weed less and bloom more.

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Episode 61: Florist Sustainability

Episode 61: Florist Sustainability

Is your floral design truly sustainable, or just dressed up to look that way? In this powerful episode, Liza Goetz of Wildly Native Flower Farm exposes the not-so-pretty side of the flower industry and shares actionable tips to design more responsibly—from sourcing locally to ditching floral foam for good.

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Episode 59: Pests, Diseases and Weather. Oh my!

In Episode 59 of the Flower Files, Liza and Kenley take you through the flower farming trenches—from dealing with destructive bugs and devastating plant diseases to navigating wild weather patterns. Packed with hard-earned wisdom and practical tips, this episode is your go-to guide for keeping your flowers thriving, no matter what the season throws at you.

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Trending Episodes

How to Stand Out: Cut Flowers at Market

Farmer’s markets can be bustling, beautiful—and brutally competitive. If you’ve ever wondered how to make your flower booth the one people can’t walk past without stopping, you’re in the right place. Liza and Renee of Wildly Native Flower Farm share their real-life insights on what it takes to not only show up, but stand out.

Soil Secrets: How to Build Healthy Soil Beds

Soil is the foundation of every beautiful flower garden. Whether you’re a backyard gardener or running a flower farm, understanding your soil type and how to improve it is essential for vibrant blooms. In this episode of The Flower Files, we explore different soil types, the importance of soil health, and practical ways to amend and enhance your growing conditions.

Hosts of the Flower Files Podcast together: Amber, Lizzy & Liza

Got a story worth blooming?

We’re looking for passionate voices–designers, dreamers, and doers–ready to talk about the trends, challenges, and triumps shaping the floral industry today.

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