Hosts of the Flower Files Podcast together: Amber, Lizzy & Liza

The podcast for
flower enthusiasts
who are ready to learn.

Join our team of flower lovers while they take you along their journey as flower farmer florists pursuing business, family, strategy, mother nature, wedding installs, and everything inbetween including fieldwork, floral design, all the way to the day of event execution.

The Flower Files Podcast is a weekly show that talks about all things flowers including the reality of flower farming, using locally grown flowers in wedding design, and other flower use with an environmentally focused perspective. It includes a variety of guests who are flower lovers, users, sniffers, and enthusiasts that will talk on a range of topics… depending on where the season takes us!

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Join Liza and the Wildly Native Flower Farm Team as we get real on The Flower Files as we share laughs and explore the behind-the-scenes reality of being flower farmers.

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Phone Frame with Liza, Amber and Lizzy sitting on a porch discussing the podcast

Recently on the Podcast

Episode 49: How to Start a Flower Farm

Episode 49: How to Start a Flower Farm

Curious about starting a flower farm? We share our journey from hobbyists to full-time flower farmers, including lessons learned, business tips, and a free flower farming guide. Our experience highlights the importance of careful planning, sustainability, and adapting to market demands. From overcoming weather challenges to scaling up and expanding into floral design, we cover what it truly takes to succeed in this industry. Whether you’re looking to start small or go all in, our insights will help guide your flower farming journey.

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Episode 48: Talking to Brides as a Business Owner

Episode 48: Talking to Brides as a Business Owner

As a wedding florist, every client interaction is more than just a business transaction—it’s an opportunity to connect, understand their love story, and bring their vision to life. In this episode of The Flower Files, we dive into the art of meaningful conversations with brides, from asking the right questions to handling budget discussions with ease. Learn how to shift from “selling” to “understanding,” create a stress-free planning experience, and build lasting relationships that go beyond the wedding day.

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Episode 47: Breaking into the Wedding Industry with Flowers

Episode 47: Breaking into the Wedding Industry with Flowers

Ever wondered how to break into the wedding industry as a florist? At Wildly Native Flower Farm, we’ve turned our love for flowers into a thriving wedding floral business. From our humble beginnings to navigating the complexities of the industry, we’re sharing our journey, lessons learned, and tips to help you grow your own floral business. Dive in to discover actionable advice, real-life stories, and the beauty of building a dream with flowers!

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Episode 46: Our Top Cut Flower Varieties

Episode 46: Our Top Cut Flower Varieties

Choosing the right cut flowers can transform your garden or floral arrangements. In Episode 46 of The Flower Files, we dive into our top cut flower varieties for spring, summer, and fall. From the vibrant hues of tulips and dahlias to the dramatic textures of celosia and amaranth, discover our must-grow favorites and why they shine in every season. Don’t miss our free guide to the top 10 cut flowers – perfect for growers and florists alike!

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Episode 45: Picking Perennial Varieties for Cut Flowers

Episode 45: Picking Perennial Varieties for Cut Flowers

Planning your perennial garden? In Episode 45 of The Flower Files, we explore the art of selecting perennial varieties for cut flowers. From peonies to eryngium, we discuss the pros, cons, and practical tips for choosing the best blooms that thrive year after year. Whether you’re growing for bouquets, weddings, or market stands, this episode is packed with insights to help you maximize your perennial patch. Learn from our experiences – including some surprises – and grow like a pro!

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Episode 44: Catalogs and Seed Picking

Episode 44: Catalogs and Seed Picking

In Episode 44 of The Flower Files, we’re talking all things seed selection! Whether you’re an experienced flower farmer or just starting out, navigating catalogs and choosing the right seeds can feel overwhelming. We share our go-to seed suppliers, tips for selecting disease-resistant varieties, and why pelletized seeds can save you time and effort. Plus, we discuss the challenges of farming through droughts, the importance of planning for your market, and lessons learned from past seasons. Don’t miss this essential episode packed with insights to help you grow a thriving flower farm!

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Trending Episodes

Sprouting Social Media: The Journey of a Flower Farmer

Ever thought about the magic hidden in a tiny seed? How it blooms into a beautiful flower and, sometimes, even becomes edible? Join us on a captivating journey as we unravel the realities of being flower farmers and florists. Listen to our growth story, how we clear misconceptions about flower farming, and of course, how we explain which flowers can be tickling your taste buds!

Navigating Event Planning: Insights from Carlos Lopez

Discover the extraordinary journey of Carlos Lopez, the self-made entrepreneur whose story is as captivating as it is inspiring. From his humble beginnings as a dishwasher to the proud proprietor of the charming Sherman Inn, Carlos’s story isn’t just about achieving success, but it’s about the resilience of the human spirit. Brace yourself to be moved by the tale of a man who transformed an elementary school into an event space and boutique hotel, and learn how his unique perspective on life and business can inspire your own journey.

Hosts of the Flower Files Podcast together: Amber, Lizzy & Liza

HAVE A TOPIC OR GUEST SUGGESTION?

At The Flower Files, we’re passionate about bringing you fresh and inspiring content. But here’s the best part – we want YOU to be a part of the creative process! If you have a burning desire to hear us discuss a specific topic or if there’s someone you think would make an amazing guest on our podcast, we want to know!

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