Episode 5: From Field to Photo: Getting from Point A to Point B with Flowers

Imagine the first light of dawn breaking over a family-owned farm, where the promise of new blooms fills the air with anticipation and fragrance. This imagery sets the stage for our latest podcast episode, which delves into the intricacies and joys of running a family floristry and farming business.

We begin by sharing the realities of early mornings amidst the flowers, where dew-kissed petals await transformation into works of art. The laughter and trials that accompany the balance of tilling the soil and perfecting floral designs are recounted with honesty and humor. It’s a life that involves not only the physical labor of farming but also the creative expression of floristry, each with its own set of challenges and rewards.

Our narrative takes you into the barn, the heart of our creativity, where we craft arrangements that tell stories. It’s not merely about placing stems into vases; it’s about forming connections with clients and breathing life into their visions. The episode also tackles environmental concerns within our industry, such as the use of non-biodegradable floral foam, and ponders the future of our craft in an age where artificial intelligence begins to touch traditional practices like wedding customs.

As we move through the episode, we share tales from the front lines of floral event planning. We recount a wedding setup at a resort that turned into an adventure filled with laughter, last-minute changes, and nature’s attempts to disrupt our creations. The importance of quick thinking and adaptability shines through in anecdotes that range from toppling structures to breezy encounters with groomsmen in various states of dress.

Our stories are a testament to the unseen side of floristry events—the swift resolutions to unexpected challenges and the meticulous attention to detail that ensures every event we handle blooms into a memorable experience. This episode isn’t just a peek behind the scenes; it’s an invitation to witness the passion and dedication that sustain our family business season after season.

In closing, we invite our listeners to engage with us beyond the podcast, encouraging them to join the conversation on social media. As we tease the topics of our next episode, we reaffirm our commitment to sharing the authentic, unfiltered experiences of our lives in floristry. It’s a journey marked by the vibrancy of nature, the warmth of family, and the endless dance between blooms and roots.

Catch us in the next episode for more tales from the heart of our family floristry and farming business, where every day is a new chapter in our story of crafting beauty from the soil to the centerpiece. Join us as we continue to share our floral journeys, rooted in tradition and blooming with innovation.

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Weeds creeping into your flower beds? In this episode of The Flower Files, Liza and Kenley unpack their favorite methods—like mulching, smart tools, and even tarping—to help you reclaim your garden. Whether you’re a backyard grower or a flower farmer, these tips will help you weed less and bloom more.

Episode 62: Wildflowers: Ethical Foraging for Floral Design

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Wildflower foraging brings raw, organic beauty to floral design—but it comes with responsibilities. From identifying blooms like Queen Anne’s Lace to avoiding chiggers and staying legal, here’s everything florists need to know about harvesting from the wild.

Episode 61: Florist Sustainability

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Is your floral design truly sustainable, or just dressed up to look that way? In this powerful episode, Liza Goetz of Wildly Native Flower Farm exposes the not-so-pretty side of the flower industry and shares actionable tips to design more responsibly—from sourcing locally to ditching floral foam for good.

Episode 59: Pests, Diseases and Weather. Oh my!

In Episode 59 of the Flower Files, Liza and Kenley take you through the flower farming trenches—from dealing with destructive bugs and devastating plant diseases to navigating wild weather patterns. Packed with hard-earned wisdom and practical tips, this episode is your go-to guide for keeping your flowers thriving, no matter what the season throws at you.

Liza, Lizzy and Amber of the Flower Files Podcast sitting on the front porch

About The Flower Files

Join our team of flower lovers while they take you along their journey as flower farmer florists pursuing business, family, strategy, mother nature, wedding installs, and everything inbetween including fieldwork, floral design, all the way to the day of event execution.

This is a weekly show that talks about all things flowers including the reality of flower farming, using locally grown flowers in wedding design, and other flower use with an environmentaly focused perspective. It includes a variety of guests who are fower lovers, users, sniffers, and ethusiasts that will talk on a range of topics… depending on where the seasont takes us!

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